Date: November 2020 - Page 2

The festive season is fast approaching and many companies are wondering what to do. It hasn't been the best year for business and for many, working from home means that there is less interaction with their service providers. The big question for many marketers is what should they do when it comes to Christmas gifting for clients? Gift boxes are all the rage but can you really send it to your clients home? Is that an invasion of privacy?

It’s coming down to the pointy end of the year and like many marketing agencies, we are endeavouring on a journey of self-discovery. We have our best team of marketing consultants, all whom share the same values and enhance our company culture in place, but as any good marketing team, we are hellbent on being the best marketing consultants in our perspective Melbourne, Sydney and Brisbane regions in 2021.

As businesses across Victoria are returning to the office after six months working remotely, you could be forgiven for being a bit lost at first.

With retrenchments far and wide, it comes as no surprise that many businesses have let their CMO’s go in lieu of a more cost-effective outsourced CMO from reputable companies like Marketing Eye.

As more and more people buy online it is becoming abundantly clear that performance marketing is one of the most successful ways e-commerce sites are winning new customers.

Just like any other generation, Gen Z have their own preferences, outlooks, and conditions that make them unique. In light of a pandemic, Gen Z has become a bust generation preparing to survive – in stark contrast to many millennials' starting expectation that they would be able to easily thrive.