Date: Tuesday, 18 April 2017
Wednesday, 19 April 2017
Why your marketing strategy is out-dated
It's not in your imagination, but marketing your business is getting a whole lot harder. What was once an easy to achieve goal, is now polluted by too many choices for both your customer and yourself, in the marketing mix.
As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.
As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.
Published in
Marketing