Date: Monday, 24 October 2016

There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.

I was very proud of Emma Watson when she did her speech for the United Nations promoting HeForShe. It was a significant move forward in looking at the whole gender equality issue in a different, more level approach.

I thought long and hard about the women that work for me and the women and girls that are my family. This speech meant something, and I felt more men were standing up and saying that we should respect each other.

About two years ago, I was driving in my car with a man who use to own nightclubs and bars, and he said to me, "women will do anything for coke - I should write a book on it". I looked at him and said, "maybe you should". By bringing the issue out into the forefront, maybe it might create a situation where women think about what they want in life and how they want to be perceived. They may also think about the fact that doing cocaine is illegal and it doesn't make you a better person.