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Marketing Eye Blog Archive from March 2015 - page 2

Items filtered by date: March 2015 - Page 2

Every now and again I have to take stock and start all over again. It's not necessarily because I have gotten something wrong. Instead, it's usually because I travel so much and am exposed to some of the most brilliant minds in business, who kindly share their thoughts and philosophies with me, that somewhere along the line, I become inspired or a thought makes more sense than the original plan.

A catalyst for change is the inate desire to be better. To do things in a way that transcends what may be normally expected, and sets in motion a purposeful action leading to an end goal.
Published in Mellissah Smith
The world is your oyster... yet so many of us still spend far too much time behind our desks.

It's hard to leave the comfort of your cushy office chair, surrounded by what has become our most familiar items; our desk, our computer, our coffee cup and an endless ream of notepads.

I challenged myself as the new year came around to be more effective in the office. While I will never have a 4 hour work week (who really does?), I certainly plan to utilise my time in the office on productive "on the business" not "in the business" tactical items.
Published in Management
When it comes to brand recognition and fostering an engaging and innovative brand image, Apple Inc. is one business by which all others should be measured.


Before you go about measuring yourself, however, ask what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?

Published in Blog
Having worked across the personal development (PD) space on a range of sports, business and PD magazines that each touched on positive psychology, I will admit to being a little bit cynical about the hype created by some of its spruikers.

I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast and no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
Published in Marketing
Wednesday, 04 March 2015 08:51

The top 10 analytics tools for marketers

You’ve spent the time developing a marketing strategy and you’ve invested the money and effort implementing it, but how can you tell whether the strategy has actually been successful in achieving your objectives?

The use of analytics will help.
Published in Marketing
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.

With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
Published in Marketing
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