Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 22 April 2012 17:28

Are entrepreneurs missing the point?

We think we have it all - a good business, people who follow us and even some who say they are inspired by us, yet have we really got it all sorted?

Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
Thursday, 19 April 2012 15:08

The future of marketing

Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at the dispenser, and your choice pops out. You open the wrapper and start eating.

Thursday, 19 April 2012 06:53

Why being a young entrepreneur is easier

When I was younger, things were so much easier. I started my first business, Insomnia, when I was just 25 years old. I didn't have a care in the world and I had way more confidence in my capabilities than what perhaps was a reality. I truly believed that I could do anything, go anywhere and achieve what others may think is unachievable.

As you ride the wave of being an entrepreneur, one thing sticks out. No matter how enthusiastic and positive you are, there is a wave of excitement that at times diminishes. That does not mean that you give up or even want to give up - but it does mean that life is not all a rosy 100% of the time.
Wednesday, 18 April 2012 16:17

How to recession proof your business

After chatting to one of the top Hedge Fund Managers in Australia last week about the state of the economy and where it is heading... I got thinking – is my business recession proof?

 The European market isn’t getting any better and in fact, it is expected to get a lot worse. Greece is battered by recession, debt and now a snow storm and the recession in the Eurozone is one of the deepest recessions on record.

 The US – well that’s another story. But debt levels are higher now than they were in the 1920’s recession. Much higher. No wonder people are stopping their shopping sprees and thinking twice before buying a new set of golf clubs or another pair of Jimmy Choos.

As small business owners, we have a lot to think about. If you are anything like me, I think about what I should do and often only get to do a few things off my list because there is always something else that pops up. Thinking about your business and how equipped it is to survive a further downturn is not only smart, but critical if you want to survive- yet while many of us think about these things, how many of us actually do something about it?

 While over-hyped valuations are still going crazy in the market similar to the dot com boom (Instagram!!), the property and the mining booms – we all know that what goes up must come down. But as small business owners we cannot afford to go down with the economy.

 Here are some things all small business owners should look at:

Wednesday, 18 April 2012 08:15

I see the number 8 - what do you see?

Ever wondered why you see the same number by coincidence over and over again?

While researches say that it is merely a case that our minds just recognises a number and attunes itself to it, could it really be more than coincidence?

My number is 8. I park always in a carspot that has an 8 in the digits, I feel lucky when it is a date with an 8 in it, any ticket I receive always has an 8 and the address of many places that I go to has an 8 in it.
Once I lost 1000 followers in a day. I quickly looked back at all my Twitter posts only to find that I didn't write anything that was particularly offensive or would warrant this type of dramatic reaction from my followers.

I genuinely thought someone had hacked my account but couldn't understand why. Who would waste that much time deleting followers.

But the culprit was someone I did not suspect. Someone I had a lot of trust in. It was...
It's old news now, but it has me thinking... how realistic is it for the average small business owner to aspire to such great heights?

You would have to have been sleeping under a rock to not know that Facebook has just finalised an acquisition of the 12-man band, Instagram, for a cool price of $1 billion, give or take a few dollars, in shares and cash.
"You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere". Lee Iacocca

Many entrepreneurs are 'ideas people' or 'thinkers'. They sit down for breakfast and think about what they can do to change the world, improve their companies and inspire their people. Great ideas are good, but are nothing without being 'seen through'. There are many great entrepreneurs in history who had somewhat peculiar habits, but when it comes to strategy and the workings of how they made wealth and kept it, they each had something in common.

If you look at the life of John D. Rockefeller, Sr., you would note that while he gave away his money as wisely as he accumulated it, he was incredibly focused. He retired at 35 after accumulating more wealth than anyone in history. He detested ostentation and raised his children as if he were not a wealthy man. He had an obsession with costs and is known for his saying "It's the figures that count". To that point, he recorded in a notebook every cent he ever made. This recording of his monetary status was something that many buddying entrepreneurs would note about Rockefeller, and it certainly gives backbone to what many entrepreneurs may think about doing when it comes to not only accounting for their financial growth but also, documenting their ideas and how they see it through.

Rockefeller once said to a friend while driving on a country road observing a happy boy whilstling and convorting on a beautiful day, "That young man will never be a success in life." When asked why, he replied, "Because he is not thinking of driving his horse, and that his is business."

Rockefeller was a practical man with an abundance of common sense, an activist and a doer, rather than a thinker.

Too many entrepreneurs are thinkers. Not doers. Are you one of them?
"Be careful that the feet you stand on today, don't belong to the legs and arse you have to kiss tomorrow" : Quote from one very wise West Australian.

When I started out working, my friends were all in the same boat. They were starting out their careers too in journalism, advertising, television and marketing. Today, most of them are Directors of News, Television Presenters, Editors and Senior Managers. We all still keep in touch from time to time and support each other whenever and wherever possible.
How often as an entrepreneur do you really get down and get your hands dirty?

There are some things, that no-one else but the entrepreneur in a small business can do. It almost makes them indispensible although we are all trained to think that no-one is this.
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