Blog Author Mellissah Smith - Page 71
As a person who has been riddled with allergies for my entire adult life along with a bout of chronic fatigue and various other health issues - I am the first to know that if you don't listen to your body and see the signs early, you may become not only another statistic but a failure in business.
The best thing I ever did was have an allergy testing by what was then called ARL, a pathology laboratory headquartered in Melbourne which has now been sold. The blood testing for allergies and subsequent report gave me a breakdown of all the levels of allergies that I possessed that relate to food and liquids - some of which I never knew I had.
Business expansion has been exhilarating, hard work, fulfilling, adventurous, rewarding and above all, something that I am proud to say that I have made the steps to do. There is still a long way to go and the road looks very long, windy with ups and downs going far into the distance. Hopefully, I will pick up some hitchhikers along the way to keep me company and that the car will be full of people all wanting to head in the same direction. No doubt, there will be people who will want to get out along the way and those who will feel car sick but then miraculously they will get over it and start enjoying the drive and the scenery.
The term "brand journalism" has existed for close to a decade, with Larry Light using the term in 2004. At the time, he was chief marketing officer at McDonald's and claimed that mass marketing no longer worked, introducing brand journalism as a method of recording "what happens to a brand in the world".
I personally will never wear the shoes of an entrepreneur though because I can't have that cauldron-of-ideas bubbling without strategy and planning the detail. That's me. There are entrepreneurs and then there's me.
I don't know about you, but when I went to school, the coolest kids in the class who were destined for greatness somehow fell short of their schoolyard celebrity status and became, well, um, not as successful as their parents and friends first thought.
I remember all those cool kids who seemed to have it all at the ripe age of 14, while I sat in the library reading a book because, quite frankly, I wasn't as cool, nor did I win any particular popularity contest to speak of.
Instead, I wrote my weekly debates and hoped that the cool kids' "coolness" would somehow rub off on me and overnight, I could hang onto their coattails too. But that was not to be - instead, I spent every free hour at school secretly hoping that one day I would be cool too.
I am a big advocate for women that have a go. Her label and namesake Sophie Moran Inc is worn by celebrities, models and people throughout the world that fall in love with her simple designs, great fabric and the wearability of her product. The brand is fun, sexy and can be worn anywhere. It's also a great gift for your nearest and dearest.
Like many great designers, she started her business from her kitchen table and it is now seen in more than 70 stores around the world. Her marketing is simple. Facebook. She cannot make enough product to cater for the demand from the stores that stock her products and her friends. Facebook showcases her latest designs and who is wearing it with what.
All the models are friends who just so happen to be either famous (and fabulous) or incredibly good looking. You won't see any anorexia girls on this page. Just healthy, sporty stylish women that genuinely love the Sophie Moran brand.
This is one of her latest designs. Check out her Facebook page and let me know what you think! As an Australian fashion designer, she rocks - big time!
Can't remember? Don't worry, you're not alone. Deloitte’s multigenerational State of the Media Democracy survey polled more than 2000 consumers and found that more than 80 per cent of American consumers are multi-tasking while watching TV. This includes texting, streaming video, social networking and web browsing. And yes, live-tweeting a TV show or movie counts as well.
On top of that, 26 per cent of consumers own a laptop, smartphone and tablet, making them digital omnivores. Tablet ownership alone has jumped by 177 per cent in the past year.
The United Nations was onto something when they declared March 20, as the first International Day of Happiness. Aimed at encouraging countries to "better capture the importance of the pursuit of happiness and well-being in development with a view to guiding their public policies", #happyday has certainly struck a chord.
Our in-house social media expert tweeted feverishly in both Australia and US on consecutive days about #happyday with great results. People from around the globe retweeted, shared and commented. People simply want to be happy.
I asked a few people in our office what makes them happy.
While luck may play a role, and serendipity certainly cannot be ignored, very few business people have succeeded without having a good product or service, knowing how to market it and working incredibly hard with the right team in place.
Listening to veteran public speaker Shep Hyken at the recent EO Miami University, reminded me that more than ever, hard work, understanding the customer and their needs is part of the parcel of building and sustaining a company that is profitable, industry leading and competitive.
"Be better than average," Shep spruiks.
The past few years has seen us as marketeers witness the tip of a technological iceberg.
In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day. Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.