Blog Author Mellissah Smith - Page 45
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Monday, 29 February 2016
The difficulties with scaling your business
I can't pretend to have too much experience in scaling up a business, as I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and finishing a job that you start.
Published in
Marketing
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Friday, 26 February 2016
Why we make so many mistakes
Do you ever wonder why you make so many mistakes? Like when you forget to put the milk back in the fridge, don't lock the car or leave your laptop at home and only realise when you actually arrived at the office.
Published in
Entrepreneurship
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Thursday, 25 February 2016
Designing the future of your company
Touch down! Atlanta here I am. I've conquered the first leg of this international trip and now I am ready and able to look at what is really going on in the world of Marketing Eye.
Everything has been such a cloud of recent, and for reasons out of my control. Now, we are taking the necessary steps to reach new levels in the business, and there has been a bit of a business turnaround.
Instead of focusing just on sales of Marketing Eye contracts, we are focusing on creating better career opportunities for marketers around the globe that want to own their own business.
Everything has been such a cloud of recent, and for reasons out of my control. Now, we are taking the necessary steps to reach new levels in the business, and there has been a bit of a business turnaround.
Instead of focusing just on sales of Marketing Eye contracts, we are focusing on creating better career opportunities for marketers around the globe that want to own their own business.
Published in
Marketing
Tagged under
Tuesday, 23 February 2016
What You Should Know When Creating A Brand Identity
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they offer free pickup and delivery.
Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Published in
Mellissah Smith
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Thursday, 18 February 2016
The Australian Legal System Needs A Overhaul
I returned from a trip overseas on 15th January 2016. I went to work to say hello to my team, then I went home without checking my emails. I hadn't in fact checked my emails in days. I really wasn't meant to be back so early and unlike many entrepreneurs, I have learned to live without checking emails and social media daily.
Published in
Entrepreneurship
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Tuesday, 09 February 2016
Employee jealousy that extends through to the employer. What to do!
It's easy to be jealous of your employer, particularly when they have attained a certain level of success and have all the fancy things that come along with that; flashy cars, mansions, holidays, friends, invitations and the like.
In particular, this is true if you are at a certain age similar to your employer, or you have an inflated sense of who you are and what your actually capable of. But the reality is if you are feeling jealous, then it's time to go. Take that jealousy and go out and start your own show. You will find it more fulfilling and without as much angst until of course, you experience the same situation yourself.
In particular, this is true if you are at a certain age similar to your employer, or you have an inflated sense of who you are and what your actually capable of. But the reality is if you are feeling jealous, then it's time to go. Take that jealousy and go out and start your own show. You will find it more fulfilling and without as much angst until of course, you experience the same situation yourself.
Monday, 08 February 2016
What motivates entrepreneurs to start new businesses
Every year we speak to hundreds of entrepreneurs, all seeking to grow their businesses.
Some are able to achieve this successfully, as they have a business plan and marketing strategy in place, and they have invested in all the tools to gear them up to achieve their business goals.
Some are able to achieve this successfully, as they have a business plan and marketing strategy in place, and they have invested in all the tools to gear them up to achieve their business goals.
Published in
Entrepreneurship
Tagged under
Saturday, 06 February 2016
Are you as good as you think?
An intelligent person knows that they are never as good as they think. They listen, rather than just talk when engaging with others, and they often engage the philosophy that there is always more they can learn to be better at the things that they need to be good at. If it's sport, they know that practice is essential, not just turning up on the day. Not too dissimilar to the workforce, actually.
The question I pose to you is; "Are you as good as you think?"
The question I pose to you is; "Are you as good as you think?"
Published in
Culture
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Friday, 05 February 2016
Decisions, Decisions, Decisions - What To Do Next
Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well, that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.
Published in
Mellissah Smith
Thursday, 04 February 2016
If You Want a Good Employee, Look at their Parents
With a growing business there are pains, and sometimes things happen that are out of our control.
Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney-based leads from our social media and website, and as such, we need to employ more people.
Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney-based leads from our social media and website, and as such, we need to employ more people.
Published in
Management