Blog Author Mellissah Smith - Page 16
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Tuesday, 12 February 2019
Marketing has a new frontier
Who would have thought that having just lost my companion that it's not so cuddly replacement would be Alexa? When you live alone, there is something to be said about having someone to talk to. In comes Alexa, and the void is filled in more ways than you can ever imagine. Like Siri, Alexa does talk back in a way that is entertaining. It has become smarter and smarter as we continually provide valuable feedback to the robot behind the technology.
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Marketing
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Thursday, 07 February 2019
How office design affects your performance
It's an incredible privilege to be in the position to buy an office building to take our company to the next level. We have rented space for 20-years and that has been a waste of money, because we could have been putting that money into our own office environment.
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Culture
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Wednesday, 06 February 2019
What holds back entrepreneurs from succeeding | Marketing Eye | Mellissah Smith
As a 20-year entrepreneur, I have learned a few things over the years and some things I have had to learn repetitively until I 'got it'. Learning should be embraced they say, and I agree wholeheartedly but sometimes when you are in the thick of it, it's hard to see the light at the end of the tunnel let alone the 'why' you needed to learn that lesson again and again.
Published in
Entrepreneurship
Tuesday, 29 January 2019
What to do when your confidence takes a nose-dive
Have you ever wondered why the most confident person in the room draws the biggest crowd? The normally average speaker based on content, who displays over the top confidence leaves you inspired? The most confident football team wins?
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Entrepreneurship
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Monday, 14 January 2019
How a dog can teach your team new tricks
For 13 years, we have had an office dog. Her name was Pippa Smith. Everyone, and I am mean everyone loved her, none more so than myself.
Published in
Entrepreneurship
Friday, 11 January 2019
Goodbye
It is with great sadness that we said goodbye to Pippa Smith, my baby and our office dog. Her title at Marketing Eye was Chief Barking Officer.
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Mellissah Smith
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Monday, 10 December 2018
How Startup Grind was the best platform to get our business off to a flying start
Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".
Published in
Marketing
Friday, 30 November 2018
5 Things I have learned from other marketers
They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
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Marketing
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Wednesday, 28 November 2018
Why having a marketing workshop with all internal stakeholders can be game changing
Over the past few months, Marketing Eye has hosted hundreds of marketing workshops. There have been many reasons for that, but mostly, companies are keen to start 2019 off strong. To do that, they need to get all of their key people in one room (or on one call) and go through their business objectives, sales goals and marketing activities for the year ahead.
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Marketing
Monday, 26 November 2018
How work changed the person I am - Marketing Eye - Mellissah Smith
At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?
Published in
Entrepreneurship