1. Argue, challenge and brainstorm in June and December each year about what they are going to do for marketing in the year ahead. . . and end up doing nothing.
Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).
|Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business.
Each year, millions of businesses put away funds for investment in marketing services.
Many don't know whether their investment is working or not.
Marketing Eye provides companies with a marketing manager who helps identify your target audience and develop campaigns to generate leads and create sales results.
It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
End of Financial Year is a reality check for all businesses. Did you do well this year? Could you have done better? Does your team need to be congratulated on their work and achievements? Who are your big spending clients?
I remember when life was easy, and the most stress I would have was getting a parking fine. That was 20 years ago!
Owning a small business can be the most rewarding job in the world, but as rewarding as it is, if you don't actively manage stress, it can sometimes over take you.
Being 100% on-game, every day is impossible. Whilst I am naturally a spirited individual, I feel overwhelmed by the whole work/life/home balance. Am I alone, or is this a common issue for small business owners. So, how do you manage it?
Having a pet in the workforce?
This blog is interested in sharing with its followers tips on who to destress and manage stress in every day life for a small business owner. Do you have ways to improve stress management? We want to hear all about it!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
I have heard it a few times and I have to say, it's exactly that. I heard it, but I didn't 100% believe it. Is the time ever right?
In life, whether it's falling in love, buying a house, moving to the country, or going on a holiday - timing is typically everything.
Whereas in business, a lot of different areas need to fall into place for the timing to be right. For instance, if you want to expand, you have to have the right processes in place, finance in order, marketing strategy ready to go and people. For all of these things to be 100% in place is near impossible. Right? Wrong.
Thursday... not feeling well.
Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.
When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.
Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
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