Tag: real estate

In the real estate industry, brands are much like the buildings they represent. Think of them as the foundation for a cluster of interconnected businesses, each operating under the expansive umbrella of a larger brand identity. But, just as in any intricate design, knowing when to rely on the overarching brand and when to let your own brand identity take centre stage is essential for success.

Who else finds it hard to fathom that only 15 years ago, real estate agents actually believed in customer service.

How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.