The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
All of a sudden, prospects were ringing up and saying "oh, you do the same as such and such".
I am inquisitive. I ask the "why?" every single time, usually inside my head. I don't just accept things as they are. I think about why they are as they are, or why someone has said what they have said. I think about why people do the things they do. Why they are one way with one person and another with the next.
When I see a painting, I think about why the artist chose to paint the picture like they did? What was going on inside their minds when they were painting away? Why they chose to sell their painting where they did? What they really thought of the painting that they did?
I am fascinated by design. Today I walked into Restoration Warehouse in Atlanta. It is one of the most beautiful retail buildings in the world. Each piece of furniture or fitting has a unique story to be told.
Further on my journey today, i walked past Moncler and stood watching the window display. The robots with the mannequins dressed in jackets was so creative I wonder how anyone could have come up with it. It not only made me stare at it long enough to think that in itself it is a piece of art, but it also had me completely in awe of the designer. That's a real talent.
Inquisitive people have a strong desire that borders on obsession. They want answers - especially one's that are not so obvious.
Good marketers are born to be inquisitive. They need to be inquisitive as to why someone would buy a product or service. Why someone chooses one brand over another. If they are not inquisitive, then they usually are not the best marketers.
It is harder to work in a professional services firm than in corporate. Knowing that you have to do a certain number of billable hours is a lot of pressure until you actually stop thinking about it.
In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.
What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
Marketing Manager Melbourne
· St Kilda Road location
· Fun collaborative work environment
· Consulting position
Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
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