My business does a little B2C but to be totally honest, we are more B2B marketers than B2C.
Instagram has more than 75 million daily users, and accounts for more than 13% of all internet users. So, why did it take so long to adopt this powerful marketing medium? The truth is that many marketers are slow and lazy for that matter, and have not adopted this medium as fast as they should have and are now failing to provide clients with the right marketing mix to powerfully promote their products and services.
By putting this magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
Comments like this just confirm that the marketer (and the company) are treating eco brands as ‘brand extensions’ the way Coke treats its Zero and Diet products. But eco, green or ethical products cannot be treated in this way. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.
I feel more "entrepreneurial" than at any point in the past 12-months which is hard to believe given that Marketing Eye continues to grow, innovate, expand and further cement its position as a world-leading SMB marketing company and this journey is something that I live with every single day.
We discussed his plans, then I went through an overview of Marketing Eye and what we do. In my overview, I discuss four different areas of our business; outsourced marketing department, technology, media and education.
When I go through media, I always discuss our publication Marketing Eye Magazine and the company's significant social media presence. In particular, I talk about the number one reason people arrive at our website, our blog.
He said, "I know about your blog. I saved one of them to my iphone in 2013 that resonated with me".
We have built a business on education and the training of marketers through on-the-job experiences. When someone has worked for a year at Marketing Eye, they are equipped to do any marketing job. It's something we pride ourselves on and has set us apart from the rest of the pack of small to medium sized business marketers.
When a marketing manager starts at Marketing Eye, they often feel overwhelmed. They need to learn fast and efficiently, and face-time with clients is always within weeks of starting through meetings and online communications, which require them to know everything there is to know about the client and exactly what the clients marketing expectations are.
Marketing Eye has a well-documented strategy. We work with a flat organizational structure with no defined hierarchy, just a team of self starters and people capable of making a difference to the businesses in which they work.
We collaborate our efforts and always work using a team approach preferring to hire all fulltime employees rather than bring teams of people together that are not able to collaborate at the same level as an internal team may be able to do so.
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
A catalyst for change is the inate desire to be better. To do things in a way that transcends what may be normally expected, and sets in motion a purposeful action leading to an end goal.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
This is cool! Your information is astounding ;) I will…
Written by Hymen Kit
on Tuesday, 26 July 2016 05:07
It’s a storm in the middle of a tea cup
(Small Business Marketing)
This is cool! Your site is amazing :D I will…
Written by Faux Hymen
on Tuesday, 26 July 2016 04:57
Why grand designs mean better business and why poor designs fail
Hey! This website is great :D I will tell about…
Written by Buy Hymen
on Tuesday, 26 July 2016 04:56
Why common sense is hard to find
Hi Mellissah, Great article and you have hit the nail…
Written by Anna
on Monday, 25 July 2016 07:25
How to Fund Entrepreneurial Growth
What's up colleagues, good post and pleasant arguments commented here,…
Written by Vernon
on Sunday, 24 July 2016 12:40
The art of story telling in brand positioning