Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.
There are so many amazing, giving people out there that dedicate their lives to helping others. They ask for no recognition or endorsement and are simply people who care about others that may not be blood relatives nor may they be people they see past a day, a week, a year.
Ozchild is a non profit organisation that needs your support. They help children who have no where to go, are abused, and whose parents cannot look after them for one reason or another.
They may have fallen to the way-side in the Australian Education System and in desperate need of alternative learning.
Whatever the case - they need your help.
If you are business, think about ways you can work with Ozchild to raise money, give support or provide resources. Simply by making a small donation, it is helping children in Victoria.
From being a Foster Carer through to lending your support in community events or volunteering in their office. Alternatively, if you have some spare cash or fancy a tax deduction, why not make a donation to www.ozchild.org.au.
Your support is appreciated.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
He said, "So you have come here to sell to me!". I was mortified! I don't sell, I market! I was simply presenting an opportunity for Silicon Graphics to market themselves to the IT industry in Queensland and to gain profile. Then, my job was to ensure that they received the publicity and profile that is commensurate with their dollar value sponsorship.
The Facebook's, Google's and Twitter's of the world, are rightly so, oblivious to any changes, because people are still flocking to their profitable billion dollar platforms that see the founders and investors laughing all the way to the bank. It's as if they won the lotto and the rest of us just keep putting our tickets in each week, in hope.
Google+ for Small Business
If you haven’t sent off your details to be included in the latest social network craze, Google+, then you should do so – immediately!
With more than 25 million people joining in the first month, since its launch at the end of June, Google+ may very well, become the most successful social network of all time.
Now, that may not seem like a holiday to most people, but as an entrepreneur, having a holiday is more about letting my body relax and freeing my mind from any stresses. If ideas and innovations flow from being in this relaxed state, then jotting down some notes, really isn't too difficult at all.
Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is best to avoid it like the plague. This leads me to wonder why so many businesses out there do not invest in a solid online marketing strategy of an effective website.
Put simply- no business will survive without a good website. However, what is most surprising to me is not how bad some websites actually are but in fact how easily these website short comings or problems can be fixed.
Having had a browse around various small business websites recently it occurred to me the magic a good website can do for a small business.
A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional goals.
As I look back on the year we have just had, I smile. Why? I think it is more to do with growing – as a person and as an entrepreneur.