Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed?
To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
A reluctance to too much risk in the business is something that has held me back time and time again - and with good reason. I want to scream from the rooftops that I am ready and prepared to take risks to achieve my ultimate goals, but I know that it is fortuitous that I hold back and think through things a bit more deeply.
Fortunately, marketing is our forte and as such, there are a few things that we can do to make the onboarding process memorable.
So when you look at subscribing to education programs, ensure that they are legitimate and conducted by experienced industry professionals.
It's interesting to go through this process and realise that after 10 years, some sort of switch has been turned on, and we are picking and choosing our clients. We can't scale fast enough to cater for our burgeoning growth. Scale for most businesses isn't hard as long as you have the right processes in place. But for us, it is extremely difficult.
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