When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 different marketing blogs and was amazed at the varying levels of content quality.
There have been five writers that have truly stood out in the past few years, and although it would be fair to say that they have the following of the most loyal marketing and entrepreneurial crowd, they also come with thought leadership and strong opinions - which makes for great reading.
The sun was shining through the blinds and as I looked up, I had a moment. It was as if everything stood still. Nothing moved. There was silence.
And yet, there was clarity.
I am packing up my personal belongings to bring them back to Australia with my dog Pippa in tow. It doesn't mean that I am giving up on the US. Actually, quite the contrary. I am increasing my investment in the country and its people, to further drive business success in the region. I am ready to press the accelerator to top speed without a second thought for where the brakes may be.
The buzz that surrounds the Atlanta Technology Village is the brainchild of serial entrepreneur, and visionary, David Cummings. He is a great guy with an even better philosophy. Due in part to the sale of Pardot and his big pay check that followed, he commands the respect of everyone, and rightfully so. He has a formula and if you spend enough time observing him, you will see it. Being a member at the Atlanta Technology Village, I have had the opportunity to see the fruits of his labour and I have to say, I am impressed. To me, he reminds me of Adrian Giles and Andrew Barlow who founded Hitwise and went on to build a tonne of other successful businesses in Melbourne and Australia.
The pursuit of perfection has been a struggle for me personally my entire life. What started out as a 'Virgo' trait, has led to a constant battle with striving for flawlessness and setting excessively high performance expectations of both myself and others. Going deeper then just a focus on personal life, my business has constantly been hindered by my inherent need for perfection, and I am not alone. There are many others out there that are exactly the same.
Entrepreneurs are renowned for certain types of behaviours including obsessive compulsive disorders, perfectionism, neuroticism - all often being the key reasons why things somethings don't go in the direction that they would have hoped. I call it self-sabotage, because noone is perfect and 80 percent is ok - yet trying telling that to my brain when it is on overload.
I learned earlier on in my business career that 80 percent had to do and by micro managing, nothing would ever get done, nor would the business grow. If only I could do everything myself, there would simply be no need for employees. Letting go and learning to adapt differently was singularly the best thing I could ever have done, and the only reason I have been able to grow an international business.
But from time to time, I fall prey to seeing things that are not done quite right, and having my little 'freak out' moment.
When it comes to business, I desire the perfect marketing campaign, the perfect employee, and the perfect business - yet, that is impossible to achieve and you cannot place that kind of pressure and expectation on those around you - or you are bound to fail.
With an office move in Melbourne to a larger space, finally, the time had come and an opportune meeting with an American Inside Sales Specialist ensured that Marketing Eye Melbourne had their very first person in this position on board.
In 2004, Burger King launched ‘Subservient Chicken’; a man in a gaudy chicken suit that would perform “any” task dictated by the customers via a web cam. The Subservient Chicken did The Worm, jumping jacks, and perfected his golf swing as millions of Burger King fans eagerly watched on. It wasn’t exactly highbrow marketing material, but it did the job; the Burger King website clocked over 1 billion hits.
In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.
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