What a great start to the year! We have a team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group of companies in the Netherlands.

It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
Jan 18, 2016
There has been so many changes in marketing over the past 12 months, that not too many marketers can honestly say that they are totally 100% up to speed.

We try in ernst to be up-to-date and continually upskill our people, but it doesn't always work out to plan, particularly when they are busy doing their day jobs.

That's why it's so important for marketers at all levels to take time out of their day to work on themselves and their capabilities in marketing each and every week as part of their routine.

We are presently looking for a talented marketing executive in Sydney. Someone with one to two years' experience, with a passion for being the best marketer possible.

As a company we have so much to offer our young team, and we know that they will learn more at Marketing Eye than possibly any other position in marketing elsewhere.
Dec 23, 2015
A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
Nov 12, 2015
Old school marketers are dead. You don't have to be a rocket scientist to know that.
Nov 06, 2015
I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique. 

I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not. 

But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.
Nov 04, 2015
Think differently. You read it everywhere and its become such a buzz word, many entrepreneurs are starting to think that it's not as powerful as it once was when we weren't using the word so liberally.
Oct 23, 2015
If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. 
It's been over 10 years since Marketing Eye opened its doors and I have to say that I am completely and utterly in love with the business right now.

What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.

In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.
Oct 16, 2015
We have been very privileged at Marketing Eye to keep our key team for almost the entire duration of the company. What that has done is establish a firm foundation of people who understand the business, it's vision and what expectations are key to ensuring its ultimate success.

Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Oct 06, 2015
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