What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.
In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
There have always been these war stories of how interns have had to do the lamest of tasks; dropping off drycleaning, cleaning the kitchen, filing for days on end. But it's not all war stories and I can assure you that our interns at Marketing Eye do not have to do that at all.
I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range.
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing marketing has advantages and disadvanges.
Our brand in Atlanta is continuing to grow. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business there and it can largely be attributed to a few things:
Not the creepy type of fan. The genuine person who appreciates honestly, vulnerability and someone who is fearless in sharing her real life.
So, I thought I might start a few blogs about who I really am.
To use this word seems strange to me because I feel like I am not old enough or experienced enough to be anyone's mentor, but it just so happens that I am a mentor to a lot of people and that is something I have to take seriously.
It's so exciting when you come up with a great idea, but mostly, it's about how you can make it happen that determines whether you will truly be successful with the outcome or not.
- I admire your dedication to doing what your firm needs…
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on Monday, 22 May 2017 09:57
Why coaching is the most important area of running a business
- Great post. I 'm confronting a couple of these issues.
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on Saturday, 20 May 2017 05:48
Letter to the Premier of Queensland
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on Friday, 19 May 2017 17:45
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- nice information guys!!
Written by AFL Sports news
on Thursday, 18 May 2017 22:58
Successful people never quit
- This was a great article to assist interns in understanding…
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on Thursday, 18 May 2017 15:35
How to nail a marketing internship