Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.

Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Jul 22, 2012
I have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey".

If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.

1.5 million people have already read this book. I have read it. My friends have read it. It is addictive and completely trashy, but let's face it - women love this type of stuff. Look at how successful Mills and Boons was and still is.

My theory though, having read two of the New York Times Bestseller Trilogy series, that the book was commissioned by a large chain or perhaps online sex store. Bare with me as I explain...

There is little storyline other than the fact that there is three families in the Trilogy and the main characters are Christian Grey and Anastasia Steele. At least nine-tenths of each book is just about sex and in particular, S&M.

50 Shades of Grey Trilogy

The books are not even particularly well written but their descriptive blows on sex with whips, blind folds, kinky toys and alike is like opening a window for housewives around the world to get excited about sex again and go out and try a few different positions with the aid of a few toys.

Adultshop.com has recorded a 40 percent increase in sales. Any shop selling grey ties, has without doubt, sold out. And sex shops around the globe are selling out of any props or toys discussed in the 50 Shades of Grey. This, I believe, is no accident. On top of that, the twitter accounts for Anastasia Steele and Christian Grey are followed by millions and if you follow them, they will follow you back. If you ask them a question, they will answer in character.

It's marketing. Now, I could be wrong, and a genius marketer may not be behind it, but I really doubt that that is the case.

No different to episodes in sex in the city about the "rabbit" or any other shoe or dress design that Carrie saw fit to wear, a product can sell out just by a sheer mention on television, in a movie, online and in books.

Do you think that 50 Shades of Grey is a commission or a naughty author obsessed in S&M?
Jul 22, 2012
A moment to spare between meeetings and a laptop in hand, there is only one place to go.

Caribou Coffee Shop on Peachtree Street in Buckhead Atlanta.

As I ask for a coffee with skim milk, they ask my name. Not too dissimilar to a Starbucks Coffee shop but for some reason, I like the coffee more and I love that it is conveniently located near where I am staying.
Jul 12, 2012
After a highly successful trip to AT & T for a new mobile phone, I ventured towards the car through the shopping mall Lennox in Buckhead Atlanta.

My eyes were captivated by the lights and colours that shine so brightly from Victoria Secret that my one year ban from going into the store, became a distant memory.

I didn't really want to make a purchase, but I was totally mesmerized when I walked past the store that I felt compelled to walk in.
Jul 10, 2012
What started out as a trip to meet some friends of mine to celebrate the Fourth of July in Dana Point, has ended in one of the most inspiring 24 hours that I have had in a long time.

You never know who you may meet, just by turning up.

While I love to catch up with good friends and share experiences, I am a believer that 'everything happens for a reason' and if you open yourself up to possibilities, then you will enrich your life in more ways than you have ever imagined.
Jul 06, 2012

It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.

Marketing Executive - Melbourne based

Jun 28, 2012

In Australia, it's Mother's Day today.

A day that we show appreciation for our Mother's and tell them how important they are to our lives.

My Mother is an interesting woman. She is highly religious, has an incredible sense of resilience and shows compassion to people around her like no-one I have never seen before.

As a child, I remember looking up to her. I loved that she wasn't showy like some other people's Mother's and that she always stood in the background, quiet, yet very supportive. She was the type of Mother that would bake a cake, pop into the school unannounced and give a slice to each of the kids in our class so that they could enjoy her delicious baking for morning tea. Knowing that I had a phobia of eating food out of a lunchbox, she also use to drive 10 kilometres to drop me off fresh lunch, or my favourite fish and chips, on days when the canteen didn't operate - so I would not starve.
May 13, 2012
Do you have someone or something that is a benchmark to you?

I have a couple; personal and professional.
Apr 27, 2012

Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at the dispenser, and your choice pops out. You open the wrapper and start eating.

Apr 19, 2012
I met with a friend of mine who is an absolute genius. You know the type, a kindof Bill Gates clone that has peculiar habits but is as smart as they come. What struck me as surprising is that he is an avid reader of cold reading books. Surprising because I would have thought that he would think body language books are a bit beneath his 'genius'. Obviously not.

Actually, he reads cold reading and body language books in the dozens. The other week, he bought a whole host of new body language books and has no doubt already read them from start to finish. Sitting with him for a chat is extraordinary because he is so bright, but also because he is absolutely fascinating with his passion for knowing more about why people do what they do. He likes the idea that he can read people which no doubt has made him a lot of money over time. Important if you are in the business of dealing with people and you need to know what they are thinking to make better decisions yourself.
Mar 20, 2012
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