It's been a mammoth month in so many ways. End of financial year in Australia is always draining. As a marketer, there is no fun in fulfilling your obligations as a business owner for the taxation department.
Jul 22, 2015
Unlike many professional services firms, I cared less about how much billable hours people are doing until the fatal day that it was brought to my attention by my internal accountant that some people were "performing" not as good as others and the gap was significant.

It is harder to work in a professional services firm than in corporate. Knowing that you have to do a certain number of billable hours is a lot of pressure until you actually stop thinking about it.
Jul 21, 2015
There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.
Last night I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.

In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.

What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
Jul 17, 2015

Marketing Manager Melbourne 

·      St Kilda Road location

·      Fun collaborative work environment

·      Consulting position
Jul 15, 2015
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.

Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
Jul 14, 2015
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the way.
Jul 13, 2015
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Jul 12, 2015
Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
Jun 19, 2015
The challenges of running a professional services firm are many. What most of my counterparts would say is that it's people that determine whether you are successful or not - and this is correct.
Jun 18, 2015
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    Level 4, 492 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000AU
  • 1300 300 080
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