Marketing Strategy

Right now more so than every before it is essential that every business has a marketing strategy in place. With so many uncertainties, it is critical that small businesses focus their marketing efforts on marketing tactics that work, not 'hit and miss' activations. 

Marketing Eye has worked with companies across many industry sectors to develop marketing strategies that not only build brand awareness but also generate leads for sales teams to close. We are famous for our marketing strategies and have been named in the "Top 10 marketing strategy consulting firms in the US" for our credentials. We use a combination of intelligent and experienced marketers with technology, giving small businesses every opportunity to put their best foot forward.

With the market changing, resources in marketing departments being tested, and training and development of marketing managers limited, having the right marketing strategy is becoming one of the biggest hurdles that companies are faced with. Marketing Eye helps your team define marketing goals, set key performance indicators and develop marketing strategies aligned to business goals and outcomes.

We use Robotic Marketer to deep dive into customers and competitors and align marketing tactics to industry best practice. 

When conducting a collaborative marketing workshop with your team we deep dive into all areas of the marketing mix including: 

• Business and Sales Goals
• SWOT Analysis
• Competitor Analysis
• Key Messaging
• Social Media Presence
• Advertising
• Direct Marketing
• Digital Marketing

From there, we develop a comprehensive marketing strategy and tactics implementation planner to help your business execute on your marketing strategy and deliver on your sales goals.

Marketing Strategy

Right now more so than every before it is essential that every business has a marketing strategy in place. With so many uncertainties, it is critical that small businesses focus their marketing efforts on marketing tactics that work, not 'hit and miss' activations. 

Marketing Eye has worked with companies across many industry sectors to develop marketing strategies that not only build brand awareness but also generate leads for sales teams to close. We are famous for our marketing strategies and have been named in the "Top 10 marketing strategy consulting firms in the US" for our credentials. We use a combination of intelligent and experienced marketers with technology, giving small businesses every opportunity to put their best foot forward.

With the market changing, resources in marketing departments being tested, and training and development of marketing managers limited, having the right marketing strategy is becoming one of the biggest hurdles that companies are faced with. Marketing Eye helps your team define marketing goals, set key performance indicators and develop marketing strategies aligned to business goals and outcomes.

We use Robotic Marketer to deep dive into customers and competitors and align marketing tactics to industry best practice. 

When conducting a collaborative marketing workshop with your team we deep dive into all areas of the marketing mix including: 

• Business and Sales Goals
• SWOT Analysis
• Competitor Analysis
• Key Messaging
• Social Media Presence
• Advertising
• Direct Marketing
• Digital Marketing

From there, we develop a comprehensive marketing strategy and tactics implementation planner to help your business execute on your marketing strategy and deliver on your sales goals.

Marketing Eye provides a structured approach to develop both your Value Proposition and Key Messages for your company. This workshop includes interviewing your customers to receive feedback to help build the company’s Value Proposition. Once completed, Marketing Eye will deliver the Unique Value Proposition in a presentation to each SAP Partner that participates in a workshop.

Designed to assist companies in identifying their unique value proposition, the value of their services and solutions, what they offer, benefits, proof of USP, and differentiation within the market will be the outcome of the workshops.

Preparation for the Workshop:

• The Initial meeting ensures that everyone on your team is well-prepared to get the most out of the USP workshop. This meeting will identify key areas that will be addressed, homework for participants, and "thinking" required to achieve goals.
• Typically, this takes 30 minutes and will be over Microsoft Teams.

Survey Three Customers

• This survey will question your customers on what your Value Proposition is currently.
• These findings will be provided before Value Proposition Workshop.

2 Hour Value Proposition Workshop

• Introduction to ‘what is a value proposition’ and how the Partner can differentiate themselves from its competitors.
• Discussion on what the company offers, to whom, and why.
• UVP Framework Optimizer:
  • Value offered
  • Products/Services/Solutions offered
  • Market – customer insight
  • Benefits of working with your company
  • Proof of benefits – case studies
  • Differentiation from competitors

• Presentation of findings

  • Marketing Eye will present the outcome of the workshop with a visual presentation inclusive of critical messages.

As Marketing Eye has worked extensively with Channel Partners around the world, we can help Partners on a journey to discovery, ascertain what your company does well, and how it applies to your customers' decision-making process.

Financial Contribution: $1,800