China is Australia’s second largest trading partner according to Austrade.

Exports valued at $A18 billion in 2005/06 (growth of 38%)

Iron ore, $A6.6 billion (growth of 72%)

Exports of manufactures $A2 billion (growth of 18%)

Services exports valued at $A2.4 billion (growth of 20%)

Student enrolments 80,000, actual students 49,000 (growth of 18%)

Short term visitors 285,000

Government to Government relationship critical to commercial outcomes

As such, we cannot ignore the importance of ensuring that marketing campaigns into this region are done correctly and according to China’s often rigid expectations.

25% of the world’s population is in China and there is a significant innovation gap and commercial immaturity.

Marketing Eye has worked with many companies wishing to do business in China, developing important marketing collateral including business cards, brochures and websites in simplified and traditional Chinese.

We design and write all collateral in-house ensuring that communications are not missed in the outsourcing process, as many companies who have chosen this route have experienced.

At Marketing Eye, our Chinese translators work full-time for the company and understand the business paradigm of the Chinese market.

If you are planning to do business in China, call 1300 300 080 or email katie@marketingeye.com.au