Marketing Eye - Client Media - Marketing Consultant Sydney, Marketing Consultant Melbourne, Marketing Manager, Branding, PR, Sydney, Melbourne

HELEN JARMAN LIFECYCLE ARTICLE -
BRW - January 29 - 4 March 2009, Flagship Edition
Interview by Jeanne Vida Douglas

A few years working in the logistics and freight sector made Helen Jarman realize the hidden headaches that lie in the transport and distribution of products and inputs.

“Companies that manufacture and distribute products have supply-chain suppliers.” Jarman says. “It is a complex problem, and while there was software and different services companies with logistics requirements.”

ON TRACK TO FITNESS: TRAINER WITH A PERSONAL TOUCH
Nick Christie, Courier mail, January 17, 2009

Angela Houseman believes the future of the fitness industry is in holistic, personal training and not stock-standard gym memberships.

AN ORGANISATION'S APPROACH TO FLEXIBLE WORKING CONDITIONS
Steven Brown, HR Monthly Magazine - Dec 08 / Jan 09
Interview by Ali Klaver

Being a relatively small organization, we can be fairly nimble in regards to staff hours, particularly for sales staff who don�t work on a 9-5 basis, we prefer a more flexible, results driven approach, designed to maximize return.

SUCCESSFUL COMPANIES OF 2008
Dynamic Business Magazine, December 2008

Established in 1999, 2008 has seen a dominant player in the transport and logistics industry take a massive step forward. Infoactiv has seen turnover increase by 40 percent from the precious year, without the need to actively seek new customers.

LOGISTICS INDUSTRY STIRS A WOMEN'S PASSION TO COMPETE
Morris Kaplan, Australian IT, November 22, 2008

THE term logistics conjures up size, scale, systems. Think DHL, Linfox. Think Toll.

If Helen Jarman has her way, we'll think Infoactiv too.

Although nowhere near the scale of the industry giants, Jarman's business has nonetheless carved out a very profitable niche, against the odds.

LOGISTICS A VITAL LINK IN A NATION'S ECONOMIC CHAIN
Australian IT, November 22, 2008

LOGISTICS and transport-specific businesses provide 695,000 jobs and make a substantial contribution to national gross domestic product.

About 1957 million tonnes of freight are moved around Australia each year, about 496 million tonnes are exported, and 55 million tonnes are imported.

HEALTH GROUP SIGNS UP TO NUMARA
Rust Report, November 21, 2008

IT service desk solutions provider Numara Software has been selected to provide its FootPrints Web-based system to the National Health Call Centre Network. Atul Sinha, managing director of Numara Software Australia, said FootPrints provides a software solution to consolidate all areas of an organisation and achieve an efficient service delivery model very quickly.

STEVEDORING LOGISTICS COMPANY TAKES UP BIGGER CHALLENGE
Transport and Logistics News, November 18, 2008

A Queensland-based logistics company is penetrating deeper into the stevedoring sector, recently adding Sun Metals Corporation to its growing portfolio. Northern Stevedoring Services (NSS) has been awarded the transport and logistics services contract for Sun Metals Corporation’s (SMC) zinc and by-products exports.

WORKERS ILL IF NOT AT EASE - UNWIND YOUR MIND
Debra Bela, MX CareerOne Brisbane, 17 November 2008

Your client has pushed the deadline forward again. Everyone is working back a little longer each day and you can’t remember the last time you had a lunch break.

NORTHERN STEVEDORING SERVICES' NEW WEBSITE
Logistics Magazine , November 11, 2008

Northern Stevedoring Services (NSS), formerly Northern Shipping and Stevedoring, has renewed its commitment to setting the benchmark for the delivery of stevedoring and supply chain solutions throughout Queensland through the implementation of several key customer relationship management (CRM) initiatives.

RICHARD STEVENS COMMENTARY ON ASIA PACIFIC RIM
Ships and Shipping Magazine, November 2008

Financial year 2007/8 was another year of strong growth for shipping in the region.

WEB AND FLO TAKES ON NEW BUSINESS ADVISER
Australian IT , November 4, 2008

AUSTRALIAN web-based workflow system provider Web and Flo has taken on former Frontier Software general manager Malcolm Ebb as a business adviser.

WHO'S IN WORK AND WHOSE JOBS THEY TOOK
Rust Report, October 31, 2008

Web and Flo, a Melbourne-based provider of Web-based workflow solutions, has appointed Malcolm Ebb a business adviser. Ebb was previously general manager of Frontier Software, and has also worked in a variety of managerial and executive positions in multinational companies like GE Capital.

EAST COMES TO THE INNER WEST TO HELP CHINESE GROW OLD TOGETHER
Sydney Morning Herald, 30 October 2008

They eat Cantonese food three times a day, play mah-jong, watch Hong Kong cable TV and, for those who can get out of their chairs, meet for Tai Chi classes in the recreation room. When they need assistance, the staff all speak their language - Mandarin or Cantonese.

SANDY GALBRAITH APPOINTED DIRECT
Transport and Logistics News, October 28, 2008

Maritime consulting firm Thompson Clarke Shipping has announced the appointment of former Lloyds List DCN editor Sandy Galbraith as a director. Thompson Clarke managing director Richard Stevens said Mr Galbraith's appointment was an important part of the company's succession planning and national focus.

ANNA FOGARTY LIFECYCLE PROFILE ARTICLE
BRW, October 23-29, 2008
Interview by Jeanne Vida Douglas

At just 23, Anna Fogarty had her first brush with the vagaries of the business cycle. Working as an information-technology project manager with a software development company in the United Kingdom, her project was cancelled as a result of the tech crash.

THOMPSON CLARKE SHIPPING APPOINTS LLOYDS LIST EDITOR
Logistics Magazine, September 29, 2008

Directors of leading maritime consulting firm Thompson Clarke have announced the appointment of Sandy Galbraith, a former editor of Lloyd's List DCN, as a director, effective from October 1, 2008. Thompson Clarke's managing director, Richard Stevens says Galbraith's appointment was an important part of Thompson Clarke's succession planning and the national focus of the firm.

WEB AND FLO HIRED TO DELIVER KONTINUUM SOLUTION
Rust Report, September 12 , 2008

Web and Flo, an Australian supplier of Web-based workflow solutions, has been selected to implement its Kontinuum system in the Australasian operations of "a world-leading" insurance broker and risk management company. "Teaming up with a well known and respected insurance company is another step forward in our expansion into global markets," claimed Anna Fogarty, founder of Web and Flo.

AUSSIE TECHNOLOGY ATTRACTS WORLD PLAYERS
Rust Report, June 13 , 2008

Web and Flo, an Australian developer of workflow management software, has released a Web-based solution, Kontinuum 2008. The Web-based version of the software includes drag-and-drop workflow design tools, process logic and directory tools, and integrates workflow processes into line-of-business applications, claimed Anna Fogarty, managing director of Web and Flo.

AUSSIES WORTH WATCHING
Computerworld, May 5, 2008

WEB AND FLO provides workflow software and analysis services for small business units across many industries. The company's flagship business process management suite is Kontinuum, which is used to solve business problems in industries like financial services, manufacturing, and clinical research.

AUSSIES WORTH WATCHING
ARN, May 5, 2008

A WHO'S WHO OF AUSSIE ICT
Rust Report, May 2, 2008

COPY CATS ARE JUST ANOTHER FORM OF FLATTERY
Sydney, Australia, 24 March 2008

Marketing Eye, Australia's first marketing consultancy firm to offer small to medium sized businesses a marketing manager for 12-months for as little as $500 per week, confirms that companies that copy, only flatter you.

GET AN IN-HOUSE GRAPHIC DESIGNER
Sydney Morning Herald, 28 February 2008

Sydney, Australia, 28 February 2008; Marketing Eye, a leading international marketing consultancy firm, has today announced the launch of a new division providing small to medium sized companies with an in-house graphic designer.

ACCOUNTANTS MAKE THEIR OWN SPACE
Gold Coast Bulletin, 26 October 2007

Jenan Thorne and Daniel Harcombe can't wait to get stuck into MySpace and Facebook to network with their clients...

PHARMA WARS
BRW, July 12-18 2007

Federal legislation is shaking up the pharmaceutical industry, leading to a frenzy of acquisitions, mergers and competitions as local and international producers scramble for market share.

TAKING ON THE BIG BOYS
Thursday, 28 June 2007

At the age of 27, Helen Jarman left her job as business development manager for Australian Air Express and started her own logistics business, Infoactiv, in a very competitive...

PROPERTY TYCOONS INVEST IN JAPAN
Sydney, Australia, 29 May 2007

According to the Japan External Trade Organisation, Japan has a burgeoning property market whereby Australian Property developers are flocking to its shores, and investing in large construction.

DUTTONDIRECT.COM'S COFFEE AND CAR DISPLAY EXCEEDS $75M
Melbourne, Australia, 24 April 2007

Duttondirect.com, Australia’s premier luxury online catalogue, has today announced that the total value of luxury items on display at their annual prestigious Coffee and Cars Day, to be held this Sunday 29th April, will exceed $75 million.

HEARING INDUSTRY GETS A BOOST

Dynamic Hearing announces new Hearing Aid Designer – a versatile aid to rapid, cost effective development of hearing aids.

AWARD WINNING PROFESSOR PETER BLAMEY RECEIVES INTERNATIONAL AWARD

Award winning Professor Peter Blamey receives International Award in Hearing at the world renowned “Audiology Now” Conference Denver Colorado April 2007.

MEDIA ANNOUNCEMENT
Daily Telegraph - February 28, 2007

Melbourne, Australia: Dutton Direct, Australia's premier luxury online catalogue, today announced the listing of four Michael Schumacher F1 cars, all fully restored and operational.

This listing, which has already attracted international and national interest from car enthusiasts and media, once again demonstrates the leadership of Dutton Direct in the luxury online arena in Australia and globally.

Established in 1911, Dutton Direct specialised in creating bodies for exotic vehicles. Moving the company to an obvious global positioning, James Dutton has diversified the business to one that is known and sought after globally - attracting the likes of Michael Schumacher F1 cars.

The listing comes at a great time, leading up to the Australian Formula One Grand Prix, March 15-18.

For the details and images of the F1 cars, please visit Dutton Direct at www.duttondirect.com.au.

To speak with James Dutton, please contact Lauren Ure at Marketing Eye: Lauren@marketingeye.com.au or 03 9692 7600.

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OZANAM INDUSTRIES AWARENESS CAMPAIGN
By Victoria Brooks

OZANAM Industries, a special work of the St Vincent de Paul Society that provides meaningful employment for people with a disability, is educating the community about its valuable work through a new multimedia marketing campaign.

The campaign, It’s about fulfilment, yours and ours, introduces potential customers to Ozanam’s high quality service solutions, which include mail fulfilment, general packaging and distribution.

Ozanam Industries employs more than 100 people with varying disabilities at its work centres in Stanmore, West Ryde and Coonamble.

“We believe that the more that we can educate the decision makers in the market that people with disabilities have the skills and training necessary to perform all types of work, the more companies will see the benefit in supporting a community-based organisation like Ozanam Industries,” says Rod Silber, business manager for Ozanam Industries.

“This campaign reaches out to the readers and says loudly and clearly ‘this is who we are, this is what we do’ and that we’re ready to work with your business.”

A market agency, Marketing Eye, has developed the educational campaign over a three month period.

Mellissah Smith of Marketing Eye said that working with Ozanam Industries has been a highlight for the agency.

“We not only saw the beauty in the people who work there, but we were also be able to bring them to life in a remarkable campaign that captures their presence and who they are,” she said.

The campaign includes a series of advertisements and brochures which feature the faces of Ozanam Industries employees.

Its aim is to not only attract new customers to Ozanam Industries, but to highlight how the organization’s cost-effective services provide valuable employment for people who would ordinarily have to rely on a disability pension.

Ozanam Industries is a company that is community-focused as well as being a customer-centric organisation-a company that we should all support,” says Ms Smith.

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GENERIC HEALTH TO ACQUIRE BELLWETHER

Melbourne, Australia 05 March, 2007; Generic Health Pty Ltd, an Australian owned and operated pharmaceutical company headquartered in Melbourne, Australia, has today announced that it has entered into agreement to acquire pharmaceutical company Bellwether Pharma Limited.

Bellwether Pharma currently has 1500 pharmacy customers throughout Australia, giving the new acquirer Generic Health an immediate sales channel for its flagship products to be launched in 2007.

Generic Health has been working with its low cost manufacturing partners for three years to bring products to the market to create a low-cost option that is highly competitive and sustainable with its reach in the market bolstered by the existing sales and marketing infrastructure of Bellwether Pharma.

Bellwether Pharma was established in 2004 and has representation in Queensland, New South Wales, Victoria, South Australia, Tasmania and Western Australia. The company has a portfolio of high usage drugs, most notably Simvabell and Lorastyne. Through the acquisition, the combined entity will have a product portfolio that has the potential of representing 30% of all available generic products by value.

“The acquisition gives Generic Health market share that would have taken longer to achieve in the current market and will be instrumental in providing a platform to leverage off Bellwether’s existing sales channel,” confirmed CEO, Gavin Upiter.

“Generic Health has an experienced board and management team which will complement Bellwether’s sales and marketing group and its established infrastructure.

Mr Upiter says that the acquisition was timely given that 2007 is the year that the first products are expected to be released under the new Generic Health brand.

“Generic Health plans to be a significant mid-tier Australian owned generics pharmaceutical company.

“This acquisition accelerates this positioning and will create a company transforming platform within both businesses.”

This deal is a notable acquisition for Generic Health, a company who has aggressive growth strategies both in Australia and internationally.

“Bellwether has an excellent reputation as a quality provider of pharmaceutical drugs and its geographic reach is appealing to Generic Health,” confirmed Mr Upiter.

Bellwether has recently launched two new products into the market, Zolpibell, a sleep disorder drug (generic Zolpidem) and Metforbell (generic Metforbell), for diabetes.

About Generic Health

Generic Health Pty Ltd is an Australian pharmaceutical company providing the pharmacy market with a low cost range of high-selling, high-quality generic pharmaceuticals. Established in 2004, Generic Health was founded by Gavin Upiter, who has extensive experience in the pharmaceutical industry most notably with Bristol-Myers Squibb.

About Bellwether Pharma

Bellwether Pharma is an Australian owned and operated supplier of quality generic medicines, with market leading products in the supply of generic pharmaceuticals to pharmacies.

For more information, please contact:

Lauren Ure
Media Manager
Generic Health
P: 03 9825 5160

Farrel Meltzer
Corporate Advisor
Wingate House
P: 03 9913 0700

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SHORTAGE OF MARKETING MANAGERS WITH A CROSS SECTION OF SKILLS
Melbourne, Victoria, 5 September 2006

Marketing Managers skills are becoming too specialised for small to medium sized businesses according to leading marketing expert Mellissah Smith from national marketing consultancy, Marketing Eye.

“There is a large disconnect between marketing managers in larger organisations who have specialised in areas of marketing rather than the entire marketing mix, and those who have more hands of skill-bases that are able to perform traditional marketing roles,” said Ms Smith.

“Attracting Marketing Managers to work with small to medium sized enterprise is quite difficult, largely because the people who attract the higher incomes of $100+ and above, do not have hands on skills.”

Marketing Eye is a national marketing agency that assists small to medium sized businesses in growing through the addition of a marketing manager in their businesses.

The Marketing Manager works with the company as an inhouse marketing resource running strategy and implementation, as a normal marketing manager would.

With offices throughout the east coast of Australia, and agents in the U.K., U.S., and the Middle East, Marketing Eye assists companies with marketing plans, public relations, advertising, lead generation campaigns, website optimisation and general communications.

“Small to medium sized businesses need qualified resources in marketing, and high level strategy with no implementation skills, is of little benefit to getting the job done there and then,” confirmed Ms Smith.

“They quite simply cannot afford to hire a Marketing Manager and then go out and hire agencies for everything from advertising to public relations.”

Marketing Eye trains its staff to be able to use a cross-section of marketing skills with specific industry based experience, giving the small to medium sized businesses, the skill base they require to make a difference to their businesses.

“I have been quite concerned that Marketing Managers have been too removed from day-to-day marketing skills and are now too used to hiring agencies and co-ordinating their efforts,” said Ms Smith.

“There is an enormous need in the small to medium sized business market for qualified people in this field, and those who choose to learn the various marketing areas in depth, will benefit greatly.

“They will be able to get a job anywhere and be rewarded greatly with seeing businesses actually benefit from their expertise. It also ensures that the brand is not being diluted from one agency to another, which can happen at times if there are too many fingers in a particular pie.

“We are actively seeking people who are passionate about marketing, and want to see companies grow from their efforts.”

For more information please contact:

Mellissah Smith
Marketing Eye
Direct: 0412 994 994
msmith@marketingeye.com.au

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Retain or Gain? Marketers still have not got it right

Thursday, 27 July 2006, Melbourne – The cost of customer acquisition is several times more expensive than keeping an existing one, yet companies still fail to do the basics particularly at the point of attrition, according to a leading customer retention software expert, Kuber Pant.

iRetain™, a leading software provider, has today launched a solution that retains customers at the point of attrition, counteracting the traditional customer relationship management (CRM) solutions on the market and giving companies greater profiling, reporting and knowledge to retain customers.

“The single most important area of customer retention is the understanding of a customer, their expectations, satisfaction, demographic, value to the company and psychographic tendencies,” confirmed iRetain’s Managing Director Kuber Pant. “iRetain™ enables companies to use this understanding of customer critical data at key touch points to reduce churn”.

Whilst many companies proclaim that they have functionality that features customer retention solutions, they are typically not adequate enough to make a difference at the point of attrition.

iRetain™’s flagship product will give customers the ability to retain customers, improve loyalty, reduce churn rates and maximise customer lifetime value. By harnessing the value of existing customer data, the solution is able to give companies a return on investment within a short time frame without high-level investment. In addition, iRetain™ enables companies to retain customers at the point of attrition by mapping product offerings against customer profitability and lifetime values.

“Companies are seeing customer relationship management tools as inadequate customer retention mechanisms, even though their investment in this area has been high,” said Mr Pant.

Mellissah Smith, a leading marketing expert confirms, “CRM has had an explosive uptake in the market, but its full capabilities across the customer lifespan has not lived up to many marketers’ expectations.”

“Analysts have confirmed many corporates’ sentiments on CRM and its ability to meet company objectives and achieve ROI, and as marketers, we need to make sure that every point of contact with the customer is allowing a better understanding of buying habits and satisfaction rates.

“iRetain™ is a software solution that enables companies to use identified attrition triggers and take preventative action in real time to give them a competitive advantage. Most software packages do not offer this capability.”

iRetain™ has been developed according to Australian regulations, with particular emphasis on the future impact of Do Not Call registers and privacy laws.

About iRetain
Elektron Consulting launched iRetain™ to the market after extensive research and development into the customer retention arena. Established in 2000, Elektron’s customer base boasts some of Australia’s Top 100 companies, and a number of Asian and Middle Eastern financial institutions. Headquartered in Melbourne, iRetain™ will be sold throughout Australia, New Zealand, Asia and other key international markets.

Kuber Pant
iRetain™
Phone 1300 725 717

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NORTH SYDNEY HAS A NEW CONVENTION CENTRE

North Sydney, 24 February 2006: The North Sydney Club has recently refurbished its Convention Centre to provide the North Shore with a sophisticated setting ideal for socials, parties, weddings and corporate events.

Until recently, the North Sydney region has been limited for event destinations and this growing demand for both individuals and companies to find local facilities has led to the recent refurbishment.

The Convention Centre is equipped to host up to 250 guests or be divided to accommodate smaller events. Coupled with panoramic views of the Harbour and a gourmet menu, the Convention Centre offers a relaxed and friendly venue alternative.

Features of the Convention Centre include a Board Room, Executive Room, Terrace, Terrace Bar and Banquet Room. The venue is fully equipped with modern technology including laptops, plasma screens and data projectors to cater to all business and event needs. With the perfect backdrop to host events, the Convention Centre is also conveniently located in the Sydney CBD.

The Convention Centre offers a range of food, drawing inspiration from the Australian outback, summer, chocolate temptations and healthy delights, allowing the menu to be tailored to suit any request.

To minimize stress and complete the atmosphere at your event, the Convention Centre provides a range of additional services including arranging specialty cakes, entertainment and games, organizing a themed event and preparing personalised stationery such as invitations and menus.

Mrs Zoe Blanusa, Corporate Sales Manager at the North Sydney Club is excited at the prospects that the new venue will offer to Sydneysiders.

"The convention centre offers an all inclusive event destination, with a modern outlook and picturesque views that are not found in many places elsewhere.

"We have had a lot of functions at the centre for major corporates and others for special family events such as Weddings and Christenings.

"The large area is expansive and gives the added advantage of an indoor/outdoor facility with a terrace."

For Mrs Blanusa the rewards of working at the Convention Centre also go to the basic ideals of the North Sydney Club, "The North Sydney Club is an association, so it is great that all the funds which are generated go directly back into the Club to continually improve its facilities. The Convention Centre will directly benefit from this approach."

The Convention Centre is now open for all event inquiries. Please visit the North Sydney Club's website www.northsydneyclub.com for comprehensive information on the Convention Centre.

For more information please contact:

Zoe Blanusa
Corporate Sales Manager
02 9955 2384
sales@northsydneyclub.com

Monique Lavers
Media Liaison
02 9900 5500
monique@marketingeye.com.au