In The News
SMALL-MEDIUM BUSINESS
Marketing – there’s no ‘off’ switch
By Adam Joseph AMAMI CPM
There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.
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Q&A: Mellissah Smith, CEO, Marketing Eye
By CXO, Australia, 30 November 2009;
http://www.cxo.com.au/people/531725/qa-mellissah-smith-ceo-marketing-eye/
After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.
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KEEP AN EYE ON MARKETING IN THESE TOUGH TIMES
By Nick Nichols, Business Editor, 30 November, 2008
THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.
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INDIAN COMPANIES NOT IN TUNE WITH LOCAL MARKET
Bharat Times , 9 September 2008
INDIA'S biggest outsourcers are struggling to win over Australian customers as they battle strategic missteps and rising wage bills.
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NOT JUST FOR KIDS- SOCIAL NETWORKS JUST GREW UP
Australian Anthill Magazine, April/May 2008
Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in Australia every day. But here’s the catch. If social networking isn’t part of your marketing strategy, the only person’s time you’re wasting is your own. Brad Howarth explains.
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MAXIMISE RETURNS ON EMAIL MARKETING
By Brad Howarth, April 2008
As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing. Search engine marketing and social networks may be the hot topics of online marketing, but some of the most effective tools are also the oldest...
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10 WAYS TO MAXIMISE RETURNS ON EMAIL MARKETING
By Brad Howarth, Thursday, March 27, 2008
As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing.
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ONLINE VIDEO REVOLUTION
By Brad Howarth, September 27, 2007
Online video is becoming the hottest marketing tool for businesses keen to spruik their products and services in a cheap and very effective way.
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NEWS - PEOPLE MOVE!
B&T Magazine, 14th September, 2007
Julie Schoneveld, has been appointed senior marketing director of consultancy firm, Marketing Eye. Schoneveld has a business degree and has previously worked at NRMA Travel & Tourism, St George...
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AWAKE IS THE NEW SLEEP
Wealth Creator Magazine, March 2006
She is at the helm of two successful companies. She is the entrepreneur who never sleeps. She is Mellissah Smith, the Queensland born Sydney based businesswoman who packs as much into life as she possibly can...
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VINNIES: GIVE US DIRECT MAIL
AdNews
SYDNEY: The St Vincent de Paul Society will be working hard again this Christmas producing direct mail, but this time it’s not personal.
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REVOLVING DOOR - WHO'S MOVING IN ADVERTISING, MARKETING AND MEDIA?
B&T Magazine, November 24th, 2006
Linda Holmes has moved from the finance industry to work as a marketing manager for Marketing Eye, which focused on marketing for small to medium size businesses...
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MINISTER FOR SMALL BUSINESS, INFORMATION TECHNOLOGY POLICY AND MULTICULTURAL AFFAIRS THE HONOURABLE CHRIS CUMMINS
Monday, April 24, 2006
Minister for Information Technology Policy Chris Cummins today announced the Queensland Information and Communications Technology firms and industry organisations attending CeBIT Australia, the nation's most important ICT event...
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MANUFACTURING MUST MOVE TO MARKETING: BOGDANOVICH
Supply Chain Review, 13 February 2006
Manufacturers must look to marketing solutions to remain viable, one academic argues.
Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University...
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MARKETING EYE APPOINTS LEGAL EAGLE TO HEAD UP SPECIALIST MARKETING
The Australians
Sydney, Australia, 23 January 2005 - Marketing Eye, a marketing company that specialises in the technology, telecommunications and biotechnology sectors has appointed a former Freehills Solicitor to head up Specialist Marketing in the company...
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MARKETERS FOR HIRE
The Australian, 7th June 2005
Christina Kortesis has been appointed Victorian manager for Marketing Eye, a new company. The Melbourne marketing manager got the job because of her expertise in technology and customer relationship management...
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MARKETING MARVEL SETS UP SHOP IN THE NORTH
Townsville - April 19, 2006
Mellissah Smith grew up in Townsville and cut her teeth in marketing and promotion with Channel 7, Mak Advertising and Loloma Jewellers...
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