Events
FITT International Women's Day Luncheon
Don't miss 100 years of change!
1910 was the year a women's charter was drafted and plans made for the first International Women's Day!
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Last call to register: Live video conference - Consumer Products Meet Hollywood
Don't miss the opportunity to hear directly from one of the top US product placement experts - Steve Rasnick.
Read more
Information Evening
A call out to all start-up and small businesses looking to grow and develop their business.
Read more
WISEBRAIN seminar from Jurmaine Health- Jan, 2010
The Brain and Body solutions company, Jurmaine Health, is hosting the 'Wisebrain' seminar with 4 sessions in January 2010.
Read more
Marketing Strategy Day - December 2009
Marketing Eye will be hosting a Marketing Strategy Day for small businesses in Melbourne in December 2009.
Every attendee will walk out of this comprehensive workshop with a new marketing strategy ready to tackle 2010 for just $299.
Learn how to write your own marketing strategy and get ideas from marketing managers and other small business owners in this 7 hour workshop that will help you identify what marketing activities your business should undertake to reach your business goals.
If you are interested in attending this exclusive event for just 10 companies, click here to fill the registration form.
Companies will be selected and must turnover more than $200,000 but less than $5 million and be wanting to GROW.
For more information, please contact info@marketingeye.com.au or
telephone 1300 300 080.
Roadmap for East Asian Regionalism - Sydney Seminar & Networking
The Japan External Trade Organization (JETRO) Sydney, Crawford School of Economics and the Australian National University are pleased to invite you to a half-day seminar on the roadmap for East Asian Regionalism.
The seminar provides the first occasion in Australia to explore the recent progress towards the establishment of the Economic Research Institute for ASEAN and East Asia, which is a unique, policy-oriented research institution that enhances the wider economic integration of East Asia.
The Seminar's keynote presentations and panel discussion will provide an opportunity to exchange ideas on the benefits and potential that East Asian integration could bring to the Australian economy. The seminar will also focus on ERIA's recent research on Services Trade Liberalisation in the region.
| KEYNOTE PRESENTATIONS: |
Mr. Huw McKay - Senior International Economist, Westpac Banking Corporation
Sundram Pushpanathan - Principle Director of the Bureau of Economic Integration and Finance |
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| GUEST SPEAKERS: |
Prof. Jenny Corbett - Executive Director, Australia-Japan Research Centre
Nobuhito Hobo - Consul-General of Japan |
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| DATE: |
Monday 25th February, 2008 |
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| TIME: |
1:30pm - 7:00pm |
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| VENUE: |
Sydney Convention and Exhibition Centre, Bayside Room 204, Darling Harbour. |
To find out more, please contact katie@marketingeye.com.au. To register for this event, please click here.
inspirational. The focus for the group is to utilise their own experiences and assist in mentoring and inspiring young girls between the ages of 14 and 18 years from under-privileged backgrounds.
Interested in being part of Women With Drive?
| GUEST SPEAKER |
Gail Kelly, St.George Group Managing Director and Chief Executive Officer |
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| EVENT |
Women with Drive Launch |
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| DATE |
Thursday 12 July |
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| TIME |
6pm-8pm |
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| VENUE |
Deloitte, Grosvenor Place, Level 9, 225 George Street, Sydney NSW 2000 |
To find out more, please contact peter@marketingeye.com.au. To register for this event, please click here.
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THE 2007 MARKETING DIRECTOR CONGRESS
Mellissah Smith, CEO of Marketing Eye, chaired at a recent summit along with other chief marketing directors in Australia.
Held June 5th to 6th 2007 at Four Points Sheraton in Sydney, the 2007 Marketing Director Congress allowed marketing directors and relevant professionals to explore innovative marketing solutions and review industry development trends that will affect an organisation’s sustainable competitive advantage.
With more than 16 years of marketing experience in a plethora of industries, Mellissah led the forum in discussing translating the value of marketing for the boardroom and addressing key questions raised.
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Marketing Eye was proud to recently be associated with ADMA and CEBIT Australia earlier this year. READ MORE
Managing Director Mellissah Smith joined a panel of international experts for a panel discussion at a recent Melbourne Marketing Luncheon to debate “Campaigns of One”. READ MORE
Marketing Eye’s successful Masters of Marketing Workshop Series was held in March, and featured in depth discussions on retaining clients for life. READ MORE
2005 events have included the very successful CRM seminar featuring world leading customer relationship management speaker Ad Nederlof. READ MORE
Brunswick Business Incubator and Marketing Eye presented a special event – “New or Used? How to get more value out of your business” - at the Brunswick Business Incubator offices. READ MORE
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MARKETING EYE IS EXHIBITING AT CEBIT AUSTRALIA
Marketing Eye is exhibiting at CeBIT Australia on 9th - 11th May 2006 in Sydney.
Come and visit us at stand N40.
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MARKETING EYE IS EXHIBITING AT ADMA FORUM
Marketing Eye is exhibiting at the ADMA Forum on 24th - 26th May 2006 in Sydney.
Visit us at stand 915 to discover how we can put a new spin on your marketing
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SUCCEED IN BUSINESS BY MAKING IT PERSONAL
Rather than just the one message, mass advertisers are increasingly turning to direct communications and, in some cases, micro marketing where the brief is to create a multitude of "Campaigns of One".
At the first Melbourne Marketing Luncheon for 2006, get up close and personal with an internationally - renowned panel of experts as they tackle the tough questions - the changes, the trends, the channels, the issues and the many opportunities you may be overlooking.
Tim Tyler - Peppers and Rogers - Asian Pacific Managing Director
After 20 years in Asia, Tim is now Sydney based. Peppers and Rogers are pioneers of "one to one" marketing and Tim heads a team of experts who support data driven marketing for many multi nationals. Tim is an international trustee for the Marketing Science Institute.
Darren Kemp - TNS - Regional Director Asia-Pacific
Darren has contributed to the growth of many well known brands and has developed best practice marketing tools that have been adopted globally. Prior to TNS, he was Group Global Brand Planning Director for all Diageo brands based in London.
Oliver Rees - Torque - Managing Director & Founder
Oliver founded Torque in 2001 to revolutionise data driven marketing in the Asia Pacific. Passionate about driving customer and shareholder value for clients through the application of data driven strategy, Oliver is widely recognised as a marketing and data strategy expert.
Mellissah Smith - Marketing Eye - CEO
Mellissah is recognised as a leader in technology-driven communications. In Australia, New York, London and Dubai, she works on strategies and implementations for over 100 emerging and multi national companies. AIM member.
Jodi Campbell - AIM - Manager of Education & Training
Prior to joining AIM, Australia's largest professional management association and private training provider, Jodi worked with Jenny Craig - first in the US and later as Director of Operations and Training in Australia and NZ.
Chairing the panel - Lyn Clarke - Marketing writer
Lyn has extensive agency experience here and overseas as a copywriter. For seven years she lectured for The Bachelor of Arts Degree in Advertising at RMIT University. As a marketing writer, Lyn regularly contributes to business journals and in 2005 was a judge for the International Echo Awards.
MC - Jo Pearson - Managing Director Media Strategies
Jo and fellow newscaster, David Johnston were Melbourne's most watched news reading duo. Her move to the Nine Network in 1988 brought more diversified experience. Today, Jo is a provider of media and communication skills training, corporate production and conference presentation skills.
The Melbourne Marketing Luncheon
Friday April 28, 2006
Grand Hyatt Melbourne
123 Collins Street
Arrive 12 noon for drinks
and 12.30pm luncheon
For enquiries call
(03) 8711 3615
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Masters of Marketing Series - Workshop 1
Clients for Life
Achieving competitive edge through effective services marketing
Want to build longer-lasting client relationships?
Attend this event to discover the winning strategies that will have your customers coming back for more!
With statistics stating that it costs 30-40 times more to find a new customer than retain existing ones, knowing your customers and implementing the right strategies to keep them is crucial for business, no matter what industry you're in.
Don't miss this exclusive opportunity to gather a wealth of marketing know-how to maximise your interactions with prospects and customers.
Find out what other companies are doing to maximise their customer relations and take home individually tailored solutions that will help your customers become "clients for life".
Seats are strictly limited. Please book early to avoid disappointment.
Event details:
Speaker: Ves Bogdanovich M. Mktg, GDip Mktg
Date: Wednesday 29th March 2006
Time: 9.00am registration for a 9.30 start
Duration: 2.5 hours
Location: Carlton Crest Hotel, 65 Queens Rd, Melbourne
Cost: $99
RSVP: 24th March 2006
To book your seat or to find out more about the Masters of Marketing Workshop Series, please contact 1300 300 080.
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CUSTOMER OBSESSION: A ROADMAP IN THE RIGHT DIRECTION
A world-leading Customer Relationship Management (CRM) speaker, Ad Nederlof, will give Melbourne companies an insight into hot topic, 'Customer Obsession: Your Roadmap to Profitable CRM' at the Westin Hotel, on Thursday 18th August, 2005.
Businesses today are failing to effectively utilise their CRM programs and are ultimately eliminating customer satisfaction at alarming rates, according to Mr Nederlof.
As Chairman of Alcatel's Genesys, Ad Nederlof has pioneered how businesses view CRM and has authored numerous how-to-books including 'Customer Obsession: Your Roadmap to Profitable CRM' and 'Stop Customer Frustration'.
Research conducted for his most recent book has found that only 32% of customers would even consider repurchasing a product offered by a company with poor customer service.
"Consumers are more likely then ever to drop a business after just one negative customer service experience", Mr Nederlof said.
"Even more concerning is that frustrated customers are not only willing to talk about bad customer service, they are eager to do so", he said.
Whilst businesses recognise the danger in frustrating potential customers, it seems that once they've secured a customer that the real problems start to appear.
"It is alarming how many businesses fail to recognise the importance of their customers", he said.
Further research conducted by Mr Nederlof has estimated that the average cost that businesses and consumers share for each customer service interaction is US$10.
"With around 125 million service interactions occurring globally through telephone and electronic devices alone, this means that a staggering $1.25 billion dollars could be mis-spent by companies daily", Mr Nederlof said.
"In today's competitive business environment, the biggest concern here is the substantial gap between consumer and businesses perceptions of customer service".
89% of customers, however, will consider repurchasing from a company with previous faulty products, if the call center solves the problem.
Leading marketer and customer branding specialist, Mellissah Smith, is conscious of the value, importance and financial benefits of CRM, particularly for small to medium sized enterprises (SMEs).
"Customer-centric organisations are able to save costs on branding and positioning of their companies as they have created a valuable 'customer brand' ", Mellissah Smith said.
"Something that will only diminish through lack of focus and understanding of customer requirements."
As the Managing Director of Marketing Eye, a company that gives small to medium sized businesses a senior marketing director for a 12 month period to spearhead strategy and marketing execution; Ms Smith understands the significance of a customer brand and CRM on organisations.
"For many small and medium sized businesses, their biggest advantage is their ability to connect to customers," Ms Smith said.
"When it comes to 'Customer Obsession', SMEs are able to do this in a way that customers relate," she said.
"They are more capable of listening to customer requirements and tailoring their businesses to their needs in a more timely manner."
Whilst improving customer relationships can strengthen a company's brand and drive business growth, making brands entrenched into a customers mindset is a key asset.
"Creating a customer brand, something that is so deeply entrenched in the mind-set of an organisations customers, is the number one selling tool they can have."
An exclusive seminar titled "With Customer Obsession You Eliminate Customer Frustration" will be presented by world renowned CRM visionary Ad Nederlof on Thursday the 18th of August from 5-7pm at The Westin, Melbourne. Leading Marketer Mellissah Smith will also be discussing "Your Customer Brand".
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Photos of Ad Nederlof and Mellissah Smith can be provided on request.
For more information:-
Renee Maurer
Media Relations
Marketing Eye
Phone: 03 96927600
renee@marketingeye.com.au
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BRUNSWICK BUSINESS INCUBATOR AND MARKETING EYE PRESENT
New or Used? The fundamentals are still the same.
In marketing, whether you are launching a new business or promoting an existing one - the fundamentals are still the same.
Don't miss this exclusive invitation to hear leading marketing expert and CEO of Marketing Eye, Mellissah Smith demonstrate how you can get more out of your business.
Not one to shy away from age-old philosophies and vamp them up with new and exciting marketing techniques, Mellissah is a firm believer in branding YOU. Yes YOU. You are a brand.
You help people decide how your customers and target market feel about your product or service you represent. So how can you market yourself better to improve sales and brand awareness of your company?
Find out whether you need to create a NEW YOU or whether you can freshen up your existing brand with a few new ideas.
Event details:
Speaker: Mellissah Smith, CEO, Marketing Eye
Date: Wednesday 1st March
Time: 12 noon
Duration 30 mins
Locations: Brunswick Business Incubator, 420 Victoria Street, Brunswick, Vic, 3056
RSVP: 24th February by emailing reception@brunswickincubator.com.au or phone (03) 9940 1444
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For more information, contact us today on 1300 300 080 or email info@marketingeye.com.au
