Melbourne company, effen^TM is looking for an Ambassador who doesn’t need to be famous or a sporting god, but simply needs to be an ‘effen^TM Great Bloke’ – do you know him?

Melbourne, Australia, 13 October 2009; An effen^TM Great Bloke - is he the guy that mows the lawn and crops the hedges, the mate you can rely on when the going gets tough - through thick and thin, past hell and high-water. Well, that’s one way of looking at it. It’s very Australian to be in the company of an effen^TM Great Bloke and effen^TM beer is searching for Australia’s answer.

“We are looking for a true-blue bloke who knows how to be an effen^TM Great Bloke – most of the time,” said Ryan Leslie, founder of effen^TM Beer.

“Not the guy who stands up his mates because he has a new girl on the scene, nor the one that is a repeat offender at missing the football because he has domestic chores.”

effen^TM Beer is looking for an effen^TM Great Bloke and his best mates to give away a years supply of beer to – the ultimate ‘mates’ gift.

“We’re encouraging people to communicate what makes them an effen^TM Great Bloke in a way that best represents the theme of the campaign.”

To win, consumers are required to log onto the effen^TM website and say why they think they are an ‘effen^TM Great Bloke’ in up to 150 words, upload a photo or send a video via YouTube.

effen^TM breaks the perception that all Australian beers have to be watered down and consumed as a thirst quencher in the summer months. It has emerged as a brand with real character, designed for free spirited individuals in search for a good time. Created like no other craft beer in Australia – effen^TM is an ultra smooth, full bodied malt lager with exceptional balance and a clean, crisp finish.

The competition is a digital campaign only encompassing web 2.0 mediums like facebook, YouTube, twitter, flickr, myspace and blogs to communicate entries to he competition and to find the effen^TM Great Bloke.

Visit www.effengreatbloke.com or check out

http://www.youtube.com/watch?v=8855Hof7mlY

http://www.youtube.com/watch?v=HkkHIqwbtCE

http://www.youtube.com/watch?v=EFhSonLDZn0

Ph: 1300 300 080
Melb Ph: 03 9692 7600
Syd Ph: 02 9900 5500

Melbourne:
Level 4, 499 St Kilda Road
Melbourne VIC 3004

Sydney:
Level 9, 121 Walker Street
North Sydney NSW 2060

Postal:
PO Box 1261
North Sydney NSW 2059

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