Company: DECA brings style, elegance, functionality and sophistication to consumer electronics and home audio appliances.
What they do:
Founded by industry pioneer Nihal Gupta, DECA develops consumer electronics and home audio appliances which combine functionality with style. DECA is responsible for bringing to Australian Shores the much anticipated collection from Dutch designer Marcel Wanders.
Objective:
With the launch of its range in January 2007, DECA‘s objective was to generate awareness of its arrival into the Australian market. In addition, as a newly established organisation, DECA required the development of a new website and marketing collateral to kick-start sales.
Solution:
Insomnia developed a comprehensive marketing and public relations campaign aimed at maximising DECA’s exposure into the Australian consumer electronics market. A new website communicating the sophistication and style of the DECA by Marcel Wanders range was developed as a highly important sales tool. Media releases and editorials were also released in an extensive public relations campaign.
