- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants
This blog is getting more and more personal, but through sharing real life experiences, entrepreneurs and business leaders are hopefully able to gain some insight into what makes an entrepreneur tick, mistakes that some of us make and some real life business goings-on that affect us in so many ways.
Last week, I sent my Information Memorandum out to a number of my friends. When I say friends, they are business leaders, and some of them are in the most successful 50 business people in Australia. The first lot of feedback was awesome. Immediately I was put on a high with positive comments and encouragement.
Yesterday, I received from 3 different parties some constructive feedback; Information Memorandum is too long, you need to have the financials in the IM, covering letter needs to say what the financial upside is and where's the Gantt Chart?
While the financial projections have been done for 5 years, I was told by a couple of parties that you only send this in the second contact after the person/company has read the IM. So, I have held off on this. I was also notified that I only need 3 years, but I am a bit confused because it is a 5 year plan. Not sure who to listen to here.
The Gantt Chart and manuals are all complete, but as with the financials, I was told not to send this through in the first instance.
There are so many differing opinions that it is hard to work out which direction to take. Perhaps a bit of everything is worthwhile taking into consideration afterall, these people do this everyday. Like most things, it is subjective to the person looking at the IM.
In any case, it was my first piece of constructive criticism which set me back momentarily and had me second guessing as to whether I should have sent it out without taking it to someone and going through it page by page.
Overall, I am happy with the result, but feedback should always be considered and if you put yourself out there, then you have to expect sometimes you won't like what you hear.
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
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In my short period of time I have been on this earth, I have recieved many a constructive feedback, especially in terms of my sporting life. Taken onboard correctly, I have developed my game and and I have no doubt that I wouldn't be as good a player as I am today, without taking onboard and listening to the constructive criticism.
Negative feedback is wonderful, its called constructive criticism and if you take it and use it in a positive way, it can do wonders!
Funny story, I once had an argument with a woman who sold me icecream. The second I was handed the icecream by her young staff lad, it was dripping down the cone and onto my hand! I politely called the lady over to let her know that perhaps her freezer may have been malfunctioning or something, happy to eat my icecream and not complaining, but just giving her the heads up on her equipment. Well! She tore strips off me, blamed everyone else, blamed the boy for not serving it fast enough, even blamed the WIND (!!). I couldnt beleive it!
Had she have taken my "constructive criticism" and used it as a tool, she would have had repeat customers and better product, happier staff and probably wouldnt have had to throw a whole case of icecreams in the bin! Silly woman.
I really appreciate feedback because for me is the best way to improve, to evolve and to keep my feet on the ground!
When I'm working alone on a project I am stuck in my ideas and having feedback gives me the opportunity to take some distance with my work. That could lead me to change the way I'm thinking, to have news ideas and/or simply to refresh the vision I have of the project.
Sometimes as much as I can dislike feedback, at the end of the day it's this feedback that can improve the way you work and act.
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