It's no secret who is the Queen of Women's Fashion - do you know who it is?
After a highly successful trip to AT & T for a new mobile phone, I ventured towards the car through the shopping mall Lennox in Buckhead Atlanta.
My eyes were captivated by the lights and colours that shine so brightly from Victoria Secret that my one year ban from going into the store, became a distant memory.
I didn't really want to make a purchase, but I was totally mesmerized when I walked past the store that I felt compelled to walk in.
My eyes were captivated by the lights and colours that shine so brightly from Victoria Secret that my one year ban from going into the store, became a distant memory.
I didn't really want to make a purchase, but I was totally mesmerized when I walked past the store that I felt compelled to walk in.
Within seconds, a glamorous sales assistant asked if she could help me. I really wasn't in the store for any particular reason, so my polite answer was "bra's" as any self respecting shopper would say.
The sales assistant asked me what size bra was I looking for. I was completely unsure as sizing in each different country is very different. I answered that my bra size in Australia is 12B.
She looks at me and shakes her head. "I don't think that is your bra size". A tad embarrassed that I didn't have a clue and had left it a very long time between shopping sprees for lingerie, that I quickly looked down.
She grabs a tape measure out and there in the store, in front of everyone, she measures my bust. I look around nervously. She immediately says that I am a 32C but to be sure, can I follow her to the dressing rooms where someone else "Laura" will just ensure that I purchase the right size by fitting me with a series of bras.
It all happened so fast, I couldn't think of a reply and as much as I hate trying things on in shops (clearly, not a typical woman), I followed her in to meet Laura, who promptly escorted me into the dressing room and handed me a 32C push up bra. I tried it on and thought it looked great. All of a sudden I had breasts!
I was then informed that once I tried on the bra, I needed to press the button and Laura would come back and 'just make sure it fits right.'
She came back and said, "No, you are definately a 32D".
Now, this is just part of their marketing strategy for sure. I am not a 32D, but gosh it felt good having a sales assistant tell me that I was. It reminded me of when I was younger and Country Road used to make their size 6 clothing the size of a size 8, so that everyone felt skinny.
Then after trying on a series of "perfect" bras, I selected two to purchase. $110 later and I was the proud owner of two new bras in 32D. One happy shopper!
The process was so fast, that I was out of there in 15 minutes even after I had to queue to pay for the new purchases.
All staff were very polite and used my name in every interaction. Amazing! Very slick and no wonder they are such a retailing success.
It really is all about the experience and good sales people walk you through the experience without you realizing that they are in fact there to "sell" to you.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
comments ( 4 )
David
17 Jul 2012Haha can't go overseas without a bit of shopping. Having a good shopping experience will make you satisfied with your purchases and more likely to go back for more.
ReplyA while ago i was buying a suit and the saleswoman introduced herself, asked for my name, what occasion am i buying for etc. As i was shopping on a Thursday, she asked if i had the day off work or uni and the conversation continued from there.
It's good to get a conversation started with customers, no matter what industry your in. Customers feel at ease when a salesperson wants to know how their day is going.
josh
12 Jul 2012I find it funny how even with little to no intention what so ever of buying anything when entering a retail shop, a clever and efficient sales person can swing your purchase decision and make you feel like you need a specific product or item.
ReplyYvonne
11 Jul 2012I love Victoria's Secret! I had exactly the same experience as you the first time I walked into their shop in NY. All the staff were so nice and helpful, and their bra's were so affordable (especially during 4th July sales.. yay!) and such good value that I literally came back to Melbourne all stocked up with Vic Secret's bras and refused to buy any here. Quite literally, if I run out of bras, the first place I think of is Victoria's Secret.. I'm now quite a loyal customer of theirs. All I can say is thank god they've expanded to Australia!
Replypriscilla
11 Jul 2012It's always the small things that leave the greatest impressions when we shop, like the sales person using your name. It's these things that seperate market leaders from other retailers
Reply