- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
At times, being an entrepreneur can be daunting. There are so many things to consider. Great entrepreneurs, you will find, listen to what people have to say and then make decisions based on a combination of their gut instinct, the advice given and their own knowledge and expertise.
This week, I have had to re-think what I am doing and what a great exercise that has been!
Seriously, I have learnt more this week, than I have in the entire year. I have listened to a number of key influencers in my life and taken onboard their advice and mentoring, while still staying true to myself and my own dreams.
If you spend some time to consider your options, often you will find that the solution falls on your lap - just like it has with me today.
Running a successful business is exciting and in the true spirit of being an entrepreneur, I am fulfilling my dreams every single day.
When things don't go to plan, I always remember:
Bill Gates dropped out of Harvard and his first company failed, yet he still built a global empire and was for a long time the richest man in the world due to Microsoft.Stephen King, one of the world's best selling authors, received 30 knock-backs for his iconic thriller Carrie and ended up throwing it in the trash. Luckily for him, his wife fished it out and it went on to being one of the best novels of all time.
Michael Jordan tells a story of how he failed over and over again in his life, and that is the reason he has succeeded.
So, by not being afraid to take risks, to put yourself on the line, to accept rejection and to compromise only when it is right to do so, you will succeed.
"Onwards and upwards" is definately a direction I am taking. After further consultation with my mentor, I realised that some of things they pointed out were very correct and the Australian market is one that should not be ignored. However, if you have a dream, and you truly believe in it, you should follow it. So I am doing both! I have listened and taken on board great direction and I am going with my gut instinct and research and developing a business that will one day be global. You wait and see!!!!
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
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First of all I would like to say that this is an really clear article and I think that most entrepreneurs will recognize themselves. Because only good and dertermined entrepreneurs will survive. As entrepreneur you will often go down, but if you stay focused on your final destination, once a day you will get there. You have to be strong and you have to believe in youself. If something fails, you have the experience to get succes then. You will be an experienced entrepreneur.
Not giving up is the key to success. If you don't give up, you cannot fail.
Bill Gates, Stephen King and Michael Jordan are all great examples to think about when things don't go according to plan. They remind us that it's not the end of the world when we fail and to continue working hard towards our dreams.
Everyone fears failure but this is also one of the keys of success. Great article Mellissah !
"Failure is success if we learn from it."
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