People think I am made. I have a great life. Why do I want to take any risks by expanding my business overseas and moving there myself? I am a woman afterall. It's ok for a man to do it and move his family, but a woman? Is it necessary? Can't I just be happy with what I have and live comfortably until heaven forbid, I find myself a husband.
Of course, it isn't quite that bad and this is definately reading between the lines.
For many entrepreneurs, taking a risk is like taking an aphrodisiac. It's attract in every aspect. I didn't think I was much of a risk taker, but people of late have reminded me that in the past I left a cushy job to start a business at 25 years old.
I started a second business, when my first business Insomnia was doing the best that it ever had been doing and put that business as a second priority to realise a dream to build a much bigger and more successful company.
I invested in innovation when most companies just keep the profits for themselves and keep providing a 'service' because afterall the marketing industry is simply a service provider.
I moved to Melbourne because my Sydney team was strong and the Melbourne business needed a boost. Melbourne is of course a secondary market for the company as there are more small businesses in Sydney than in Melbourne.
I have explored opening in France with a venture partner, but the deal wasn't good enough for the business outcomes we wanted.
And now... I am moving to the US and leaving the Australian business in the hands of our experienced team of marketers, creatives and web developers in pursuit of a much bigger dream.
It takes ambition, perspervance and a capacity to take risk to do all of this - but this burning desire in my belly says that I have to do it and I need to do it NOW!
There is no time like the present. I am ready. I have fired off at least 20 emails today to people that may be interested in reading the Marketing Eye IM. My wish is to have 50/50 percent ownership of the percentage up for investment from the US and Australia.
The business is firing here. Month on month growth and profits are souring.
Wish me luck!
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants