Mar 08, 2012 Written by 
Bill Gates dropped out of college to start Microsoft.

Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.

Donald Trump faced personal bankrupcy at one stage taking risks.

So, is moving to the US and starting Marketing Eye, such a risk afterall?


People think I am made. I have a great life. Why do I want to take any risks by expanding my business overseas and moving there myself? I am a woman afterall. It's ok for a man to do it and move his family, but a woman? Is it necessary? Can't I just be happy with what I have and live comfortably until heaven forbid, I find myself a husband.

Of course, it isn't quite that bad and this is definately reading between the lines.

For many entrepreneurs, taking a risk is like taking an aphrodisiac. It's attract in every aspect. I didn't think I was much of a risk taker, but people of late have reminded me that in the past I left a cushy job to start a business at 25 years old.

I started a second business, when my first business Insomnia was doing the best that it ever had been doing and put that business as a second priority to realise a dream to build a much bigger and more successful company.

I invested in innovation when most companies just keep the profits for themselves and keep providing a 'service' because afterall the marketing industry is simply a service provider.

I moved to Melbourne because my Sydney team was strong and the Melbourne business needed a boost. Melbourne is of course a secondary market for the company as there are more small businesses in Sydney than in Melbourne.

I have explored opening in France with a venture partner, but the deal wasn't good enough for the business outcomes we wanted.

And now... I am moving to the US and leaving the Australian business in the hands of our experienced team of marketers, creatives and web developers in pursuit of a much bigger dream.

It takes ambition, perspervance and a capacity to take risk to do all of this - but this burning desire in my belly says that I have to do it and I need to do it NOW!

There is no time like the present. I am ready. I have fired off at least 20 emails today to people that may be interested in reading the Marketing Eye IM. My wish is to have 50/50 percent ownership of the percentage up for investment from the US and Australia.

The business is firing here. Month on month growth and profits are souring.

Wish me luck!
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

3 comments

  • Josh
    Josh
    15/03/12

    Without taking and risks, alot of our most successful people in the world today wouldnt be where they are, plain and simple!

  • Marco van Olst
    Marco van Olst
    10/03/12

    Moving to another country is a very big adventure, you do not know the culture and you have to build a whole new life, with other friends and contacts. But I am sure it will give you more than you ever had, nobody can take that experiency from you.

    I would recommend everybody to discover the world, and I am sure; no risk no fun!

    Good luck Mellissah.

  • Anthony Calfapietra
    Anthony Calfapietra
    09/03/12

    Moving overseas to expand your business to the US would be a tough experience. But I can understand the desire to get out of your comfort zone and take on the biggest market of them all the United States on America.
    Getting out of that comfort zone and taking risks is when you learn about yourself the most and you live once its best to think big.

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