The future of marketing
Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at the dispenser, and your choice pops out. You open the wrapper and start eating.
The wrapper needs disposing of. You think again. Environmentally friendly option gives you a bonus. Immediately a map comes to mind. You select your destination. Your body automatically walks to the place of disposal. The bin, thanks you, recalling your name.
Immediately you smile. The environmental packaging company notes another safe delivery of waste for re-cycling, you get a tick next to your name with the exact extent of your environmentally friendly practice going towards a discount in Government Taxes.
You opt out.
A cross-pollination of neuroscience and artificial intelligence creates unparalleled possibilities for marketing, with data collation and the ability for it to be fully realised through micro-chipping or through mind boggling properties - the future. A download of your movements, purchases over the past 10 years, social media habits, likes and dislikes will be processed into a chip that you walk around with making the selection of goods instantaneous and hassle free. You just have to think about it and the solution will be there.
A mind-enhancing chip or mind-boggling properties, obsoleting the powerful world of advertising and driving a mastermind based on your behavioural and buying patterns – will be your guide with opt-in and opt-out, the key.
It will allow for the small businesses of the world, to surpass their larger counterparts based on quality, performance and likability. Social media was a turning point in marketing and has today overtaken the world. It will not stay in the same form it is in today. It too will be based on thought rather than the phsyical application of pressing a keyboard.
If you think the fact that robots can now have human-level intelligence, it won’t take much more to merge our minds with machine-like, or technology-like intelligence. The advances in electronic telepathy are mind-blowing. Neuroscientists at the University of California, Berkeley, have been able to listen in on people's thoughts, using brain waves to reconstruct the actual words of subjects, for some time. 10 years may not be that far away and marketers need to think more about the future and move their clients to a place where they can adapt quickly to a changing environment. Long-term marketing strategy that are 5 year and 10 year plans, need to be in place now, so that early adopters benefit.
Written by a theoretical marketer and marketing blogger, Mellissah Smith: exploring science in 10 years time.
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comments ( 8 )
David
22 May 2012Its scary how fast technology is developing and taking over our lives and it has been present with recent new technologies. Huge changes will arrive in the near future and its time we embrace change
ReplyKirsty
26 Apr 2012Reading this sparked an interest in future of science behind marketing. I am currently studying psychology and see a trend in behavioural neuroscience taking the stage and replacing previous theoretical schools of thought such as cognitive and behavioural practices. With the expansion of technology I'm looking forward to the progression of the way thoughts and processes will be researched. This is something my finger will be at the pulse of, as moving forward the possibilities may be endless.
ReplyBusiness Consultant Australia
24 Apr 2012Thank you so much for sharing all the green information , Your information is added a lot to think I am also satisfy for your information.
ReplyScott
21 Apr 2012Hi Mellissah,
ReplyI love this insight and vision but have 2 questions;
1) do brain waves behave differently in different languages and
2) can we get an NFC tag in there somewhere please - like the bin could have a tag and pair with device?
Raihan
20 Apr 2012It's true what you say and how people have adapted to many forms of marketing in this era. Back in the day, message could be delivered through radio stations and newspapers, but today where people's lives revolve around high technology and social media, its hard to escape these new marketing mediums as a means to get your message across.
ReplyI guess the only way of moving forward is to go along with the new technology advances.
Kiran Erwin
19 Apr 2012While I totally agree that long term marketing plans should be in place now for early adopters according to current trends for low involvement products, I believe that traditional marketing channels are still very necessary for higher involvement products. I think while innovative marketing techniques such as this may become commonplace in the future, there is definitely another part of the decision making process that must be considered which is the pleasure of shopping around and buying something. The concept is fine for low involvement products, but when it comes to higher involvement products, I don’t believe that just knowledge of the product or the way that it is marketed drives the decision making process (even though it is a large factor). Here experiential knowledge and word-of-mouth are much more important.
ReplySandra
19 Apr 2012Reading the the first few paragraphs I can visualise what the future of marketing might eventuate to. Who knows what we will see in 10 years time with technology evolving and endless ideas. It's important to make sure that small businesses keep up with changing environments to avoid leaving their business behind.
ReplyThoughtProvoked
19 Apr 2012Wowsers! This certainly opens a whole new can of worms where possibilities literally ARE endless. It's as certain as the Pope is Catholic that there'll be resistance and reluctance to any approach that is, by today's standards, invasive. But that's just it; it IS all relative. My mother's on Facebook building and maintaining a farm, my father doesn't leave the house to buy the best camera for his landscapes, I view the wedding shots of people I went to infants school with and haven't seen since. By yesteryear's standards, THESE activities, so prevalent and accepted in TODAY'S society, were invasive. And unfathomable. I credit Mellissah's entry for its imaginative and open minded approach. I take my hat off in admiration to the forward thinking she's able to communicate, and provoke within the reader.
ReplyHats. Ha. I wonder how long they'll be around. How long it will be before we come up with something ingenious to replace the hat. How long before "I take my hat off to that" is a saying of the past; before children are asking their parents what a hat was...