Mar 06, 2012 Written by 
A chance meeting today of a singer/songwriter from Yeppoon in Queensland, reminded me of how much the past can influence the future.

While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, knowledge on the past can be somewhat limited.

Today, I was asked to market something that has so much historical significance in Queensland, but is yet unknown by most of Australia. It is perhaps some of the best poetry that I have ever read. Up there, in some ways, with Keats, Shakespeare or Blake.

If you haven't read it already, pick up a copy of Pen Blossoms by Mary Rattenbury, published in 1936. It will literally take you to another place.

Like Nostradamus who predicted the French Revolution, Adolf Hitlers ruling and the death of Princess Diana, Mary Rattenbury predicted an invasion of Australia by the Japanese.

Sometimes the best marketing for the future, is to take a look at the past. Look at past authors, poets, artists and gain insight into their work. You never know what piece of brilliance you may pick up and how relevant it is to today's market.
History is the future of marketing
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

2 comments

  • Anthony Calfapietra
    Anthony Calfapietra
    09/03/12

    Great article.
    History should be highly looked upon. Its the mistakes in the past we learn the most from.

  • Sophie
    Sophie
    06/03/12

    sir Winston Churchill said "A nation that forgets its past is doomed to repeat it" We have obliged to take a look at the past in life and in business too.

    Great article !

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