Your marketing won't change overnight
One of the biggest misconceptions that business owners have it is that if they have a marketing strategy developed, all of a sudden, overnight, an influx of leads will come through the door.
It's hard running a business, and even harder to manage the fact that many entrepreneurs and CEO's want everything 'yesterday' and are impatient by nature. That same impatience often makes them very success, as does their attention to detail, but when it comes marketing, unless you have an unlimited budget, it is impossible to be an overnight success.
As an owner of an agency, I know this thought process too well.
It takes a good 20 to 40 hours minimum to write a marketing strategy, and that is after research and a 4-hour workshop. To expect that to be finished overnight in itself is impossible and would be only at the determent of the client. No-one is that good, that innovative and creative to put their knowledge into a strategy that is campaign driven to drive leads. No-one. We could put 20 people on the one strategy and it still would not be right after a week - and that is fact.
I come up with my best ideas away from the office. Not sitting at my desk under pressure.
It's hard running a business, and even harder to manage the fact that many entrepreneurs and CEO's want everything 'yesterday' and are impatient by nature. That same impatience often makes them very success, as does their attention to detail, but when it comes marketing, unless you have an unlimited budget, it is impossible to be an overnight success.
As an owner of an agency, I know this thought process too well.
It takes a good 20 to 40 hours minimum to write a marketing strategy, and that is after research and a 4-hour workshop. To expect that to be finished overnight in itself is impossible and would be only at the determent of the client. No-one is that good, that innovative and creative to put their knowledge into a strategy that is campaign driven to drive leads. No-one. We could put 20 people on the one strategy and it still would not be right after a week - and that is fact.
I come up with my best ideas away from the office. Not sitting at my desk under pressure.
What to keep in mind when it comes to implementing your marketing strategy:
It's best to get it right the first time
The cost of trial and error is high, and therefore, if it takes longer to get it right, and to develop creative campaigns that ignite something in your target audience to respond, then that is exactly what you should be doing. It's cheaper to have a higher response, than an bad response just because you want to start there and then.
If all of your competitors are going one way, you may look at going the other - Virgin did
It true that if all your competitors are going one way, then you will make a bigger impact going another way. Think strategically. Put your customers first. Think what makes them see your brand as the right choice for their business, or themselves. Don't be caught in the cluster. Stand out from the crowd and make the statement you want to make. You don't have to be a Virgin, but you can be a company that stands out from the crowd and makes people think.
Treat your suppliers with the same respect as your employees
Ensure that you nurture your supplier relationships, and empower them to bring out the best in all the work they do. They are custodians of your brand and every campaign they develop must be something they too are proud of and want to show off. Encourage your suppliers to think outside the box and give them every reason to produce the best work possible.
Ensure that your suppliers are on your team
If they don't believe in what you do, and how you do it, they will never, ever do a good job. So it is worthwhile for them to be on your team and wanting what's best for your company and your audience. Share common values and ways of thinking about things.
Collaborate
It's a team effort executing a marketing strategy. A marketing strategy, no matter how good it is, can bring in leads, but if your sales team doesn't close them or your product or service is flawed, then the results will speak for themselves.
Marketing strategies are imperative to your business plan. They can make or break your business plan and it is important that you have it right the first time. Pearls of wisdom for a Monday!
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
comments ( 9 )
Tumblr
01 Sep 2018Magnificent beat ! I would like to apprentice while you amend your site,
Replyhow can i subscribe for a weblog web site? The account aided
me a acceptable deal. I have been tiny bit familiar of this your broadcast offered shiny clear idea
royalspanishacademy
13 Jul 2018Wow, incredible blog layout! How long have
Replyyou been blogging for? you made blogging look easy.
The overall look of your website is magnificent, let alone the content!
royalspanishacademy
13 Jul 2018A person necessarily assist to make seriously posts I would
Replystate. This is the first time I frequented your website page and to this
point? I amazed with the research you made to create this actual post amazing.
Great job!
best stick vacuum bagless
27 Oct 2017At this time it appears like Movable Type is the top blogging platform out
Replythere right now. (from what I've read) Is that what
you're using on your blog?
Google Tricks
17 Jul 2017If some one wishes expert view on the topic of blogging and site-building then i
Replypropose him/her to visit this web site, Keep up the pleasant work.
best mattress to buy 2017
11 Jul 2017An outstannding share! I have just forwarded this onto a friend who has been conducting a little research
Replyon this. And he in fact ordered me breakfast simply because I stumbled upon it for him...
lol. So allow me to reword this.... Thanks for the meal!!
But yeah, thanks for spennding some time to talk about this
issue hwre oon your web page.
www.businessguide.in
10 Jul 2017What i don't realize is if truth be told how you're
Replynot actually a lot more smartly-liked than you might be now.
You're so intelligent. You understand therefore significantly in relation to this matter, made me personally imagine it
from numerous varied angles. Its like men and women are
not fascinated except it's one thing to do with Woman gaga!
Your personal stuffs nice. At all times deal with it up!
My Millionaire Mentor System
04 Jul 2017continuously i used to read smaller posts that also clear
Replytheir motive, and that iss also happening with this post which I
am reading now.
Www.Linux.Co.uk
18 May 2017Greetings! Very useful advice within this article!
ReplyIt's the little changes that produce thhe most significant changes.
Maany thanks for sharing!