Feb 03, 2012 Written by 
I am serious.
Who out there haven't I slept with?

I go to bed with many of my marketing blog readers every night and they are all looking for some action. Something that is going to 'click' and make the night something to remember. A good headline grabs their attention, but its about what comes after that really matters.

Sometimes I am "on" and sometimes I am not.

The topics vary and the audience changes - daily. It's an ever evolving door and it keeps some people interested and some people not.

When you are thinking about writing a blog, whether its about your business, life or a hobby that you enjoy - remember that if you have an audience, they typically will be going to bed with you, so how do you keep them interested and excited?

Keeping them up all night remembering what your blog was about isn't the worst idea in the book (or blog as it may be).

If they write down notes from your blog and put them into action the day later or the week later - that isn't too bad either.

Writing a blog takes time and the content needs to remain relevant to your target audience. Sometimes that target audience changes and adapting the content in your blog needs to depict that.

Originally, the Marketing Eye blog was written for prospects and now it has evolved into an entrepreneurs blog with a strong marketing flavour.

If you have slept with quite a few of your blog readers or would like to sleep with alot more - then consider the above. Re-visit what you are doing and ask your readers what they want to read about.

BTW... tell us what you think of the Marketing Eye blog and topics that you are interested in.

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

5 comments

  • Tatiana
    Tatiana
    02/03/12

    Great blog Mellissah, it's my first time reading your blog and it's really interesting and, as mentioned by ren, makes you look over the title lol. And I totally agree: it's hard to write relevant content and really time consuming. I've created (well, at least tried to) my blog but it's hard to find time to write. In addition, most of my friends are in Brazil (yeah I'm Brazilian :) and would be difficult to write in English and Portuguese...

  • Mary
    Mary
    13/02/12

    I like this article ,I think it's one of my favorite !!!

  • Nevena
    Nevena
    07/02/12

    Tricky message! It is a smart way to keep the blog readers late in bed interested.

  • ren
    ren
    07/02/12

    This is a great catchy Blog Mellissah, i love the catchy heading. It definitely makes you look over the title twice.
    This is the sort of article that can appeal to a wide target audience! its catchy, its got relevant information and appeals to a wide number of people.
    I agree, it's all about keeping in touch with your audience, ensuring they can relate to what you are saying and keeping your audience excited.
    Sometimes though it is hard to keep up with our audience, as they do have different daily demands, and may not necessarily be searching for what you are writing about. But others times it's not too hard, again as you mentioned Mellissah, it's all about knowing your audience and keeping in touch with them.
    Keeping you audience excited!!!

  • Paula
    Paula
    07/02/12

    I think these blogs help us all reflect on our lifes and how it has an effect on business. Reading these blogs in the morning can alter our focus for the day and make us think more about that specific topic and how we can change the way we think to develop your entrepreneurial skills.

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