1. Knowledge of theory and case studies
Not every workplace requires you to explicitly complete a SWOT analysis, create customer profiles and ensure that every one of the company’s marketing objectives are ‘SMART’. Though wouldn’t the company’s performance be elevated if you knew these things and weren’t blundering around in a dark room of marketing guessing what we should do next? If you can apply the proven theories and are able to refer to relevant case studies for direction, you could save yourself time and effort by taking this knowledge and tweaking it to produce something new.
We all know the benefits of internships - the connections, the learning, the opportunity to apply your above-mentioned knowledge, build confidence and develop good professional habits. Employers aren’t interested in seeing that you have completed 2 years of interning, they care about the projects you completed whilst you were there. Wrote draft marketing strategies or answered phones? It’s up to you to make sure you’re getting the most out of your time.
- Samuel Taylor Coleridge
Marketing Eye has internship spots available in June & July 2017 across both our Sydney and Melbourne offices to assist in workshops for marketing strategies and work across all marketing mediums aligning business goals to marketing objectives and tactical outcomes to KPI's. Let us know if you are interested in interning with us today! Don't miss out.