San Francisco Cafe X has unleashed a robotic coffee making company, guaranteeing people the perfect coffee every single time, just to your liking.
The perfect coffee every single time, made by a robot

Made by robots, the coffee is exactly the way you like it - except without the ability to have a chat, say hello, or complain. You will be guaranteed the perfect coffee, and if you like, you can talking on the phone, tweet, text or snapchat while you wait without feeling rude or being ridiculed. 

Not so much a coffee shop in its true sense, and more a kiosk, Cafe X, has embraced robotics and believe that those who want their coffee to be exactly how they like it, without having to interact with another human being, and with so much efficiency, will be ordering on their mobile phones and via a website, ensuring that they don't even have to take their credit card along. 

Starbucks lineups have been something that has caused a lot of angst and ordering on mobile phones has been touted as the reason why people have to wait longer than ever before. This frustration has overflowed into the media and is now pushing people away from Starbucks in droves.

Other coffee shops such as Octane, that take forever to serve a coffee, will be the hardest hit once Cafe X rolls out, because even I have become so frustrated that I walk across the road to Starbucks to get my coffee, even though Octane has a superior coffee (just).

For the humble coffee shop on the corner, don't dispair. As long as you treat your customers well, and have a good coffee blend, you won't lose a customer. People still love saying hello to their local barrista and making polite conversation. It's part of most people's lives, and something that cannot be replaced.

As for Cafe X, their innovative approach with kiosk style coffee shops is genius. There is a place for them for sure!
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye


  • Claudia Lisci
    Claudia Lisci

    I think this is the perfect innovation in offices and business places. It is un upgrade of old vending machines with a more customised selection of coffees that would certainly meet the requirements of busy people by allowing them to enjoy a perfect coffee even if they're in a rush. Coffee can also be tought of as a social relation "tool", as an excuse to take a break and talk to someone, and this machine would just make it better by cutting the waiting time and leaving more of it to enjoy the drinking, especially if break times are short.
    Although making coffee time more efficient, I think that this kind of innovations should never completely distrupt the old style human served coffee, because human relationships are the most precious and inspiring of all, and we cannot completely loose them in order to live faster and faster. After all, what's the point of spending a lifetime rushing and running? Better stop and enjoy the smell of cafeterias and a little talk with a wise or funny bartender.

  • Stephanie Apostoloudas
    Stephanie Apostoloudas

    I think this is a great innovation and will certainly succeed in the business without affecting the traditional coffee game to too much of a detriment. Some people are too busy to wait in line for coffee whilst others like the interaction with a friendly barista to start the day. Not having to worry whether the coffee is going to taste adequate or not is also a plus (having had my share of bad coffee). It's accommodating to the modern day lifestyle without hurting the established market too much by implementing a different approach to the service benefiting customers and the market alike.

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