Made by robots, the coffee is exactly the way you like it - except without the ability to have a chat, say hello, or complain. You will be guaranteed the perfect coffee, and if you like, you can talking on the phone, tweet, text or snapchat while you wait without feeling rude or being ridiculed.
Not so much a coffee shop in its true sense, and more a kiosk, Cafe X, has embraced robotics and believe that those who want their coffee to be exactly how they like it, without having to interact with another human being, and with so much efficiency, will be ordering on their mobile phones and via a website, ensuring that they don't even have to take their credit card along.
Starbucks lineups have been something that has caused a lot of angst and ordering on mobile phones has been touted as the reason why people have to wait longer than ever before. This frustration has overflowed into the media and is now pushing people away from Starbucks in droves.
Other coffee shops such as Octane, that take forever to serve a coffee, will be the hardest hit once Cafe X rolls out, because even I have become so frustrated that I walk across the road to Starbucks to get my coffee, even though Octane has a superior coffee (just).
For the humble coffee shop on the corner, don't dispair. As long as you treat your customers well, and have a good coffee blend, you won't lose a customer. People still love saying hello to their local barrista and making polite conversation. It's part of most people's lives, and something that cannot be replaced.
As for Cafe X, their innovative approach with kiosk style coffee shops is genius. There is a place for them for sure!
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