New Pinterest Web Analytics Tool Wins With Marketers
Pinterest is going ahead leaps and bounds in the business space. Not only has it achieved to provide one of the easiest platforms to understand and their instructions for setting up a business on Pinterest are so easy - even I can do it - but they also have cleverly launched a free analytics tool that will allow you to track engagement.
There is also a clever Vimeo, which is a simple walkthrough on how to read the analytics and what information you now will have access to. It complements the examples of stories other successful businesses have achieved on Pinterest bolstering the company's dominance in the world of women.
Females dominate Pinterest use with a majority of 80% of users. Most people spend their time on Pinterest pinning pictures on their boards (US: 83.9%) and commentary isn't so big with fewer than 0.6% of users leaving a comment. It continues to increase audience share with people logging on from PC, mobile web and apps.
The new web analytics tool doesn't make third-party Pinterest analytics systems obsolete, with Pinfluencer and Curalate still powerful in the analytics stakes. What it does do is allow people to track their engagement; pinners and pins and work out what is popular and what is not. It also lets you know where pins are coming from. There are four graphs on the Analytics page on Pinterests website which covers adequately information that most people need to know. I think this is a big winner for marketers and certainly has everyone talking today. Knowing what has been clicked on most, what has been clicked on most recently and what is being pinned from your website - provides an important analysis for companies not wishing to go to paid analytics.
What do you think?
Follow Children of America on Pinterest. They are new and are looking for your inspiration on how to create a better environment for kids in America.
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comments ( 6 )
Paul
21 Mar 2013I think Pinterest is an underutilised tool in many businesses. Now that there is a web analytics tool available, it will be easier for businesses to measure a ROI and justify Pinterest's introduction as a new social media platform.
ReplyLexi
16 Mar 2013I'm pretty excited about the new analytics tool. I'm in the process of developing a great marketing campaign optimized for Pinterest and this should be very useful for me!
Replyseo
15 Mar 2013If some one wishes to be updated with newest
Replytechnologies then he must be visit this web page and
be up to date daily.
Thibault
14 Mar 2013It was only a matter of time before Pinterest released its analytical tool and it had to be done eventually, just as much as you can analyse your Facebook page activity, or review your website's performance with Google analytics.
ReplyNow what it is interesting with Pinterest is that you can direct your followers who like your pins to businesses that market the product they like (clothing, beauty products, etc). It is a powerful tool that allows you to measure and quantify interests, tastes, likes, preferences; you realize whether usual followers engage with new trends. People spend an impressive amount of time sorting out their interests with different boards, a precious source of information for marketers who can narrow down their marketing campaign.
For instance, gaining status and notoriety (through posting helpful and exciting content such as how to's and tips with regards to your followers' interests) will give a business the opportunity to engage with content discovery, ultimately resulting in more traffic to your website.
All in all pinterest is a smart way to communicate more content, i.e. advertise and gain useful feedback. One should definitely keep an eye on it.
Melinda
14 Mar 2013Pinterest is is a great platform for businesses to interact with their consumers through visual images that stimulate interest and can ascertain the level of exposure your business is gaining.
ReplyThe Pinterest analytics tool is vital for marketers to gather feedback and response rates, a great addition to the control and evaluation aspects of a strategy.
With females dominating the Pinterest web sphere at 80%, perhaps it is time for marketing gurus to strategically focus some energy and brain juices into developing ways to attract the male audience, make it seem less "girly". Provide various incentives for males to start interacting on Pinterest.
Amanda Flynn
13 Mar 2013I think Pinterest is a great way to see what consumers like and dislike and what the latest trends are. Through the analytical tools it could definately be used to monitor consumer behaviour. It is continuing the trend towards social media as a huge marketing tool today.
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