New brand for investment fund : check out this logo
A client called and asked for a new brand for his new investment fund this week. We were particularly excited by this request because our Art Director had told me just the day before that his favourite part of his job was to develop new brands from scratch.
Our client didn't have any preconceived ideas about what the brand should look like, so for Marketing Eye this was a huge plus, however, we did not have any idea what his taste was like and knew that the logo would be approved by not one, but half a dozen senior executives.
Our client didn't have any preconceived ideas about what the brand should look like, so for Marketing Eye this was a huge plus, however, we did not have any idea what his taste was like and knew that the logo would be approved by not one, but half a dozen senior executives.
Brandon Reviere and the team at Marketing Eye working on this project hosted a workshop to discuss and develop a strategy for the brand, its values and where it needs to be positioned in the market.
Brandon then conducted what is called a "reverse briefing" ensuring that his thoughts on what the direction of the brand should be in line with the brief he was originally given.
This was great because we were able to discuss points of reference on how the brand would be displayed from a brand application point of view and "the story" it needed to tell.
Brandon and his team did extensive research to understand the industry sector better. This is imperative to developing a brand, as most art directors may have particular skills in certain industries, but potentially, not all.
The personality of the brand was also important as it had to incorporate the culture of the company and the audience in which the brand would be talking to. Together we extracted every nuance of who the client is, what the company is about, its target audience, market positioning and promotion.
Then it was down to the artist to start drawing up sketches of what the brand needed to look like to tell the story the client needed to be told.
They came up with several designs, but this was the one that was chosen by the client who is located in Austin, Texas.
What do you think?
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comments ( 5 )
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Lawrence Michael
13 Oct 2014Nice.
ReplyAkram Alodini
11 Oct 2014i like the logo however , i would prefer if the artist focus in reflecting the money goes in and out by using Triangle or arrows
Reply