Who else finds it hard to fathom that only 15 years ago, real estate agents actually believed in customer service.

How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.

Has the term 'service industry' become redundant? Is there no such thing anymore? Should we all just learn to live with what is placed in front of us now?

I am old-fashion in many ways and I believe that if you choose to be in a service industry, then you need to do just that. You staff need to be trained to handle objections, to communicate what is needed to be communicated and to ensure that the experience your customer has is one that is a positive reflection on your brand.

As a consumer, I can only go from my experience, but if I have hung up the telephone and have had what I consider a bad experience, the chances are that I will tell 10 people (that's a minimum because I am in marketing and PR afterall), and those 10 people remember what I have said or at least conjure a negative imagine in their minds of the brand, chances are that if that brand name comes up - they won't be recommending it. Quite the contrary.

So, if you are in a service industry - remember that the reason you have a job is because of your customer. Your bad day, shouldn't be their's.

AND REAL ESTATE AGENTS... IN GENERAL I KNOW SOME AWESOME REAL ESTATE AGENTS PARTICULARLY FROM BIGGEN & SCOTT AND MARSHALL WHITE (MELBOURNE) AND IN SYDNEY McGRATH AND DEFINATELY RAY WHITE REAL ESTATE - BUT THIS PROFESSION IS ONE OF THE MOST HATED FOR A REASON. REMEMBER THE LITTLE PEOPLE WHO MADE YOUR JOB POSSIBLE.

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
Rate this item
(2 votes)
Join us on social media
instagram
Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

5 comments

  • Wilda Follman
    03/11/16

    My brother suggested I might like this blog. He was totally right. This post truly made my day. You can not imagine simply how much time I had spent for this information! Thanks!

  • learn more here
    24/04/14

    Simply wanna input on few general things, The website style and design is perfect, the subject matter is very fantastic : D.

  • click here to read
    24/04/14

    I believe this internet site has got some really excellent info for everyone. "Philosophy triumphs easily over past evils and future evils but present evils triumph over it." by La Rochefoucauld.

  • Arlette Mcclelland
    Arlette Mcclelland
    10/12/13

    I was browsing for fun and then I found your website. Great job on your fantastic content. It seems fascinating. Many Thanks for sharing.

  • Dog collar
    04/05/12

    This blog is actually hitting what I want to expect I am looking forward to another great article from you.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye Level 4, 134 William Street, Woolloomooloo, NSW 2011
    Level 4, 492 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000AU
  • 1300 300 080
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • This Christmas, don't think about how much, but rather how special. https://t.co/dV7ATxFRIm #Christmas #business #Gifts

  • I love that I've never really worked a day in my life. https://t.co/NxZCnUskMl #Christmas #business #work

  • We want people to know we care and that they are extra special. https://t.co/dV7ATxFRIm #people #business #gifts #Christmas

  • If you can smile warmly and glow because you like who you see in the mirror and are with the love of your life - you are winning

  • Who you surround yourself with is who you are. Be careful if you care about your reputation and you hang with drug dealers, prostitutes etc

  • Drugs and strippers don't make a man. Integrity, honesty, good values and the example they set for their children do #rememberforever

  • Always look in the mirror and be happy with who you are. If you are not, change.

  • It's sad when people who were once close to you become a bad version of themselves when their dreams were the opposite of that #sad