If you don't believe in it, why do it? 

I had breakfast with 'the devil's advocate' this morning. A dear friend who always asks a lot of questions and is possibly so seasoned that instead of having a glass half full when a new idea or business starts, he spends a little too much time in focusing on what won't work.
Why confidence is key to getting anything off the ground

I ran through my new entrepreneurial venture, and he said "you are always confident". Hell yeah! Of course I am confident that it will be successful otherwise I wouldn't be doing it. And on top of that, that same confidence is why other people become confident in the same things as I do. They "buy" into the confidence and the self-belief and that is exactly why some businesses get off the ground and others don't. 

A startup is a scary world to be in, but if you worry about all the things that could possibly go wrong, you literally wouldn't get out of bed in the morning. In fact, you probably wouldn't get the idea off the ground because you would be stuck in the "what if's". 

If everyone was the same, then there would be no new businesses and no disruptive companies. In fact, there wouldn't be any business at all.

I have an innate ability to think that anything and everything is possible. Even if you don't know all the answers, and we never do, we still can believe that it is possible that someone out there can join our team with the answers or at the very least give it a go and see what happens from there.

Success breeds success. I say that with absolute confidence. I knew it the moment I realised that my business was a success, and the on-flow from that. All of a sudden I expanded the business, then I started new ones which complemented the business. In fact, right now, I feel unstoppable and my self-belief in kicking goals and reaching for the stars is quite exhilarating. 

Things I never do:

  • Second guess myself or those around me on silly little things that don't matter
  • Not have a go because I fear failure - instead I embrace it
  • Put priorities in place, and then throw them to the way-side because they look too hard
  • Stop learning out of fear that I might do something with that new knowledge


  • My glass is brimming at the top
  • I have a child-like approach to starting something new. I don't know what failure looks like and I don't believe that it is possible (we all know it is - but this mindset works wonders for me)
  • I know who my competitors are and what works for them and what doesn't, but I don't sweat over what they are doing. In fact, I am all about leading the way and innovating where they are busy sitting at the back of the bus
  • Share my story, warts and all
  • I am determined to succeed at everything I touch and will therefore roll my sleeves up if I have to do the hard work, get dirty and then look back at what has been achieved
  • I know my priorities and I work at them with military precision
  • I never second guess myself, my abilities, or my future.

The world is hard enough to live in without not being confident in your own capabilities. Know "the one thing" that you are good at, and palm the rest off to very capable people. Pretty simple really.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

1 comment

  • Irene Phan
    Irene Phan

    I just wanted to say that reading this blog post amidst the stress of university, has really given me the drive I need to keep pushing through. I am currently feeling quite overwhelmed with the prospect of finding a job once I graduate and the tasks we are currently expected to complete. This semester I will have to pitch a PR and Marketing campaign to Coeliac Australia and U By Kotex, respectively, and I feel stressed at what I can bring to the table. The confidence I have had since this year started is starting to waver as the enormity of the tasks start to dawn on me, but this post has re-centered my thinking and I am once again reminded that our worst enemy is ourselves. The more we doubt ourselves, the more we limit our potential. I have seen what I can do when I believe in myself and put myself in situations that are unknown to me, and I am starting to become more excited and focused on how practical these assessments will be to my education and my career.

    Thank you for the inspiration!

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