We need for this percentage to go up, but really if we were honest, and respectful to our employees, they could in fact get this up to 70% and then take the rest of the day or week off. The only problem with breaking the 38 hour a week rule is that some people will take advantage of it, and some will not.
Those who don't will live a better life, with the same salary of a full-time employee, and same benefits, but have time up their sleeve to learn, develop and perhaps just enjoy life without excess pressure.
We believe in breaking rules. We put our employees first - always. We encourage them to embrace change and work as a team, without any micro-management or supervision of any type. There is no managers in our business and no CEO. There hasn't been since Julie Schoneveld moved on some years back, and that has had its ups and downs but I can say that finally, the penny has dropped and people realise just how awesome it is that the company believes in them and allows them to be the marketer they always wanted to be.
We have endless holidays after one year of employment, as long as the clients are in safe hands. This has been incredible for the people who have taken it as it has allowed them to explore the world and grow as individuals. It has also allowed people to spend valuable time with their children when they are born, and not rush in any way back into the workforce.
In marketing, we ask our employees to think differently. If everyone is walking one way, walk the other. Don't be afraid, unless you actually know how the story ends.
Be braver than the marketer working at a competitors company and definitely be more creative. Creativity is key to marketing and it is what stands people out from the crowd.
We also don't believe in being ageists. That means that we don't care how old you are, as long as you can do the job, then that is all that matters. It has mostly worked well, but we have had to learn from challenges of adapting to millennials. We failed in lots of ways, but then learned from our mistakes. Millennials hold a lot of power, and unless they have a great family that have taught them right from wrong, they can sometimes do the wrong thing. It would be great to find a better middle ground and it would be amazing if you could meet your potential employees parents prior to them starting. I am sure attrition rates in a lot of companies would go through the roof.
Life is meant to bring you happiness. Success can only be from your own definition. We learn and grow from our mistakes just as much as our successes. Rules need to be abided by if they are law, but other than that, they are prefabricated and need to broken in order to carve new ways in which to do business.
I'm a little square, but hey, if there is a rule that needs to be broken in marketing, I am an early adopter!
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants