Apr 04, 2017 Written by 
When we look closely at our workplace, we realize that to be successful, employees don't necessarily need to work 8 hours a day. In fact, no employee ever does. Their billable hours range quite low and in most cases less than 50% of the time.
Sometimes you just need to break the rules

We need for this percentage to go up, but really if we were honest, and respectful to our employees, they could in fact get this up to 70% and then take the rest of the day or week off. The only problem with breaking the 38 hour a week rule is that some people will take advantage of it, and some will not.

Those who don't will live a better life, with the same salary of a full-time employee, and same benefits, but have time up their sleeve to learn, develop and perhaps just enjoy life without excess pressure.

We believe in breaking rules. We put our employees first - always. We encourage them to embrace change and work as a team, without any micro-management or supervision of any type. There is no managers in our business and no CEO. There hasn't been since Julie Schoneveld moved on some years back, and that has had its ups and downs but I can say that finally, the penny has dropped and people realise just how awesome it is that the company believes in them and allows them to be the marketer they always wanted to be.

We have endless holidays after one year of employment, as long as the clients are in safe hands. This has been incredible for the people who have taken it as it has allowed them to explore the world and grow as individuals. It has also allowed people to spend valuable time with their children when they are born, and not rush in any way back into the workforce.

In marketing, we ask our employees to think differently. If everyone is walking one way, walk the other. Don't be afraid, unless you actually know how the story ends.

Be braver than the marketer working at a competitors company and definitely be more creative. Creativity is key to marketing and it is what stands people out from the crowd.

We also don't believe in being ageists. That means that we don't care how old you are, as long as you can do the job, then that is all that matters. It has mostly worked well, but we have had to learn from challenges of adapting to millennials. We failed in lots of ways, but then learned from our mistakes. Millennials hold a lot of power, and unless they have a great family that have taught them right from wrong, they can sometimes do the wrong thing. It would be great to find a better middle ground and it would be amazing if you could meet your potential employees parents prior to them starting. I am sure attrition rates in a lot of companies would go through the roof.

Life is meant to bring you happiness. Success can only be from your own definition. We learn and grow from our mistakes just as much as our successes. Rules need to be abided by if they are law, but other than that, they are prefabricated and need to broken in order to carve new ways in which to do business.

I'm a little square, but hey, if there is a rule that needs to be broken in marketing, I am an early adopter!
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

2 comments

  • Jonah
    22/04/17

    Hello Daniel,Each vendor has their own requirements for the personnel they would like to hire. When you visit their booth, they will inform you about the requisite qualifications for the various roles they have open. We also suggest that all visitors to the Fair walk with a CV highlighting their experience and education to leave with the hiring managers.

  • Shawanda
    18/04/17

    Hello Daniel,Each vendor has their own requirements for the personnel they would like to hire. When you visit their booth, they will inform you about the requisite qualifications for the various roles they have open. We also suggest that all visitors to the Fair walk with a CV highlighting their experience and education to leave with the hiring managers.

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