Blog Author Mellissah Smith - Page 3

When Marketing Eye first started its internship program, it was simply a case of so many people requesting internships and the need for young marketers to learn about their chosen field within a professional setting.

In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.

There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.

While B2B and B2C take different approaches to achieve their business goals, one thing they have in common is that whether it's businesses or end customers, they are both communicating with people. People socialize, and online social media platforms allow them to get connected without time and geography constraints. As is known to all, 2 years of the pandemic has entirely changed the world, more specifically, the way we live, and how things function have gone more digital. Statistics show, by 2025 the number of American online shoppers is expected to reach 291.2 million, which translates into about 88% of the U.S. population. 

B2B social media marketing in this case sees no exception. B2B's buying journey doesn’t end after visiting the website and checking the price. Moreover, 84% of B2B executives claim that they use social media to make their purchase decisions while 72% of B2B buyers research products on social media. In 2022, the demand for B2B companies to craft their social media marketing is growing higher than ever. Putting your brands out there and propelling the transitions can promise your businesses a more recognized and engaged future. 

Is your glass half full or half empty? Is your mind and thought process holding you back from your full potential? Can positive thinking make you successful?

These are question’s every person should ask themselves as they embark on a new year, set goals and learn to live in a very different environment. The world is not how it use to be and that is a fact, but how are you going to adapt, cope and live your best life?

My new year’s resolution was simple: have rich conversations (and achieve my goals). Every year I have a theme and this year is conversation. Being as busy as I am on a day-to-day basis, somehow in between the isolation of COVID and the effect it had on both my business and mental health, I forgot about the importance of conversation. 

As 31^st December ticked over into the new year, I asked myself, “What is the big f***ing deal?” 

It’s no secret that most people want to tune out of work during the holidays. In part, due to the hard work that kept them busy throughout the year and of course, fatigue from COVID-19 – the gift that keeps giving.

In 2020, our world was flipped upside-down, and our lives changed forever. The COVID-19 pandemic took the world by storm as the way we lived our lives was adapted to a new COVID normal. Stay at home orders were put into place globally, meaning more people were working and studying online than ever before.

In the US, the average adult spends 3 hours and 43 minutes online each day, and the number of digital shoppers in the US rose by 6.4 million between 2019 and 2021. The world is rapidly becoming more and more digital, with the COVID-19 pandemic acting as a catalyst for this increase.

As the digital era begins to take over the world, marketers need to find new ways of keeping consumers engaged. Previous forms of traditional marketing no longer seem fit to keep the minds of digital consumers occupied. It is no longer about creating content that will generate the most views, it’s about creating content that your consumers will see value in, and willing want to engage in.