Company:
Thakral

What they do:
Oasis Shopping Centre: Large Shopping Complex

Consultant:
Mellissah Smith

Objective:
Oasis Shopping Centre had the position of Marketing Manager vacant and needed someone to step straight into the position and start organising promotions, advertising, design, public relations and a corporate video for a company-wide event.

Solution:
Marketing Eye reviewed Oasis Shopping Centre's marketing programs, set up a series of promotions, wrote media releases and disseminated them, wrote radio advertisement, produced brochures and an advertising campaign and in general ran the marketing department whilst the company recruited a new person. We also produced a dvd to be played at the company management conference over a four day period and negotiated sponsorship arrangements and opportunities.

Result:
Trevor Darnell was extremely pleased with the efficiency of the Marketing Eye staff and their ability to pick up the pieces and move forward in a manner that was seamless. The company had the highest response ever to an internal shop-owner promotion and processes were set in place to ensure that in future, the company leveraged its marketing dollars more and gained greater participation from retailers. The local newspapers picked up all stories that were written by Marketing Eye and the advertising received a very high response. Trevor was also impressed by the creativity of the team and its ability to come up with new promotions to make coming to the Oasis Shopping Centre more exciting.