Company:
Elektron Consulting - iRetain

What they do:
iRetain™ is a specialised retention software application developed by Elektron Consulting, that allows businesses to harness existing customer or client CRM data, and identified attrition triggers to improve retention rates.

Specialists:
Jane McInnes, Mellissah Smith and Jo Gascoigne

Objective:
Elektron developed iretain, but without any marketing material, or marketing plan, they sought strategic marketing support to help launch the product and create brand awareness quickly.

Solution:
Marketing Eye provided a detailed communications strategy, and developed a suite of consistent marketing collateral, including the design and copy for a sophisticated and content rich website. Brochures were developed and a clear 'go to market strategy' was implemented. The initial focus was on a direct mail campaign to iretain's target market. Networking, public relations and direct sales will be the focus for the company in the next period.

Result:
iretain has a very professional brand image to support the sophisticated product. The direct mail and telemarketing campaign has resulted in a number of sales calls, and the initial response to the product has been very encouraging.