Company:
Generic Health

What they do:
Generic Health supplies generic medicines to pharmacists and hospitals throughout Australia at a consistently low cost through well-researched partnerships with international manufacturers.
Services: Branding, web design/development, communications, strategy development

Objective:
Generic Health identified a need to outsource high-level marketing expertise to develop an effective and sustainable ‘go to market’ strategy. The development of a generic brand, company website and sales tools are all integral to this strategy.

Solution:
Insomnia developed an innovative interactive website, communications strategy, and a sustainable ‘go to market’ strategy. An product launch strategy