Company:
Challenger Momentum

What they do:
Challenger Momentum provides a comprehensive range of Information Technology (IT) services to small and medium sized businesses (SMEs), and small office (SOHO) users.

Specialists:
Jane McInnes, Mellissah Smith and Jo Gascoigne

Objective:
Challenger wanted to evolve their brand image and rationalise their offerings to specialise in providing specific products and services.

Solution:
Marketing Eye provided a detailed brand strategy and overhauled all of their brochureware and corporate identity. Once that was completed, we undertook a variety of lead generation activities for Challenger Momentum. This included a direct mail piece, assisting with a Chinese trade show, advertising campaigns and developing a suite of new collateral, and updating their website.

Result:
Challenger Momentum now has a very sophisticated brand image and a range of marketing templates which they can continue to evolve and develop. Their marketing strategy has provided a clear structure and segmentation to their services and target markets.