Company:
Bottomline Technologies

What they do:
Bottomline Technologies (previously Create!form International) provides collaborative payment and invoice automation solutions to corporations, financial institutions and banks around the world. The solutions are used to streamline, automate and manage processes and transactions involving global payments, invoice approval, purchase-to-pay, collections, cash management and document process automation.

Specialists:
Jane McInnes and Jo Gascoigne

Objective:
Marketing Eye have been engaged by Bottomline Technologies in Australia to provide outsourced marketing services. Initially, Marketing Eye provided strategic brand management services to smoothly transition the name change from Create!Form to Bottomline Technologies. More recently, Marketing Eye, working with Chris Walker and Peter Robinson and the US office, have launched a range of products into the Australian marketplace.

Solution:
The assignment for Bottomline commenced with conducting marketing audits, web audits and competitor research, to develop a 12 month strategic marketing plan. Jane has now been executing against that plan, focused on lead generation activities and providing event management services across a number of events, including the Sprinter launch. The launch also drew on the Marketing Eye creative team to help with trade show design and associated promotional tools. A range of lead generation campaigns have been run to their target audiences, and will continue into the New Year to ensure the company continues to grow and expand.

Result:
Bottomline technologies now have a range of localised trade show and marketing promotional materials to take to events. A localised PR strategy resulted in significant brand awareness with the local media and lead generation campaign and event management campaigns have lead to a number of sales prospects.