Yesterday, James Moran, the founder of James Moran Furniture, called to say hello. I haven't seen James for a little while as we have both been busy.
As the son of one of the most famous furniture family dynasty's in Australia (Moran Furniture), James Moran has one of the most stylish and professional showroom's in Australia and is currently selling into some of the largest retail chains select lines. Many of Toorak's great homes feature a James Moran Furniture couch and if you go down to the cinema's, chances are that in Gold Class you may be sitting in one of his designer chairs. Office fitouts for the uber trendy and professional are taken to a new level with a piece from James Moran Furniture and anyone who knows anything about furniture, can spot a James Moran Furniture piece a mile away.
After chatting, I got off the phone and a client called. They had just moved office in Sydney and wanted some help with stylish furniture. Within seconds a proposition presents itself. Who was top of mind? Of course, James Moran was. It's amazing that by picking up the phone and touching base with people, you can make a $20,000 sale in a matter of minutes.
Being top of mind and being promoted through word of mouth marketing is a great way to build your business, expand your client base and show-off your products.
If you have time today, pick up the phone to 10 people you haven't spoken to in a while. You never know what the result may be.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years’ experience in marketing. She runs an international marketing consultancy firm
that provides small businesses with a marketing consultant
and in-house team of creative, web development and PR experts. Offices are in Brisbane, Gold