What has Prince got that you haven't?

Wednesday, 30 May 2012 22:21 Written by  Mellissah Smith
A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.

But, it was my friend Tania's birthday and in the 80's Prince was big alongside Madonna, Bon Jovi, Michael Jackson and Whitney Houston. If she wanted to go, then it was a good gift to give her as she is so hard to buy for.

So I organised tickets through a good friend of mine who is a promoter and off we went. Our second row seats were so close to the action, I couldn't believe it. As he walked on stage, his physical presence was superceded by the superstar that he is. Prince may be small (tiny), but with his high heels and powerful voice, he is the tallest man in the room.

I knew every song and sang and danced to every tune. He was amazing. And surprisingly not too loud. The show was spectacular and more than I expected on every level.

Superstars like Prince have amazing presence and as small business owners we all can learn from this showmanship. If we exude confidence, then people around us will believe in us and want to listen to what we have to say. If we always stay true to our brand, like Prince has, then we will always meet expectations and often exceed them. If we deliver more rather than less, we will have all of our clients leaving feeling like they have value.

What can you learn from Prince?

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years’ experience in marketing. She runs an international marketing consultancy firm that provides small businesses with a marketing consultant and in-house team of creative, web development and PR experts. Offices are in Brisbane, Gold
Mellissah Smith

Mellissah Smith

Mellissah Smith is a leading International marketing experts having pioneered two specialist marketing firms into operations in three separate States of Australia.

With 20 years experience, Mellissah has worked with over 300 companies both emerging and large multinationals on developing strategic marketing campaigns and implementations.

2 comments

  • Comment Link Sandra Monday, 04 June 2012 10:18 posted by Sandra

    Big in the 80's era, I love that Prince still has the drive and dedication to give his fans nothing but the best. Being confident and true to your brand keeps fans/customers loyal and keeps you in business.

  • Comment Link josh Thursday, 31 May 2012 09:16 posted by josh

    The fact that Prince can still sell out massive arenas in a matter of minutes is a testament to his timelessness and popularity even amongst the younger generation who have warmed to his music. He has stuck to his guns and still does what he does best, entertain. His confidence in his abilities has gotten him to where he is today.

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Follow Us

Blog Calendar

« May 2013 »
Mon Tue Wed Thu Fri Sat Sun
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

For Your Business

Marketing Consulting

Marketing Eye has experienced consultants who know how to grow businesses through marketing. Find out how your business can reach the next level.

Read more




Green Marketing

The definition of Green or Environment Marketing has yet to be standardised, which poses a problem to Green Marketing.

Read more




Branding Strategy

Your brand serves to create associations and expectations, and is a long-term strategic asset.

Read more




Is Your Stationery Dated?

Is your stationery and brochures not aligned to your overall brand identity? Marketing Eye can refresh your stationery from as little as $250.

Read more




Case Studies

Ozanam Industries employs over 100 Australians with varying forms of disabilities.

Read more




Get Your Printing Done Through Us

Marketing Eye bulk buys our clients printing to ensure that you receive the lowest price.

Read more




Clients