Thursday... not feeling well.
Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.
When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.
Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.