Yes, I will be considered a year older in a matter of days and it is reason for reflection.
An action packed weekend, filled with laughter, good friends, great food and a few bottles of french Bordeaux, it is fair to say, I am ready to get my teeth sunk in to the week ahead.
While it may seem all fun and games, it isn't always and is definately dependent on how you look at it.
The 1.6 per cent annual rise in spending is the worst result since 1961-62 - an era when there were no credit cards and shoppers used pounds, shillings and pence.
The Bureau of Statistics revealed sales for the normally strong month of June had fallen by 0.1 per cent, following an 0.6 per cent drop in May.
Here's my take...
In fact, things are going so good, that this week alone, we achieved $79,480 worth of sales through our use of social media networks linkedin, twitter and the company marketing blog which you are reading right now. Not bad for a 3-hour a week investment!
We also know that brands can profit dramatically from a well executed social media strategy backed by a campaign that is creative and has the audience in mind.
So, why then do marketers continue to ignore the fact that certain days of the week and times of the day, are not as effective as others when it comes to executing a social media campaign.
I know hundreds of companies that have engaged a marketing consultant to write a marketing strategy and then are left miffed as to why it didn't work. Well, it doesn't work if you don't do anything with it! It's as simple as that.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
The food needs to be delicioius. Mouth watering. Something that your customer thinks about without even being there and tasting it. They need to sit around chatting to their friends, and at the same time be dreaming that they are eating a meal at your restaurant.
Your restaurant needs to be convenient. Not necessarily around the corner, but in close enough proximity to not be a hassle to get to.