Blog Author Mellissah Smith - Page 110
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Sunday, 29 May 2011
Small business wins again.
If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.
A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?
A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?
Published in
Small Business Marketing
Friday, 27 May 2011
Get A Whiff Of This...
Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.
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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
Published in
Small Business Marketing
Thursday, 26 May 2011
The Small Business Marketing Machine
Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.
It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
Published in
Small Business Marketing
Thursday, 26 May 2011
Retail is dying
Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.
Published in
Small Business Marketing
Thursday, 26 May 2011
Groupon - not to be ignored in your marketing strategy
In the US it is called Groupon. Everyone is on it, and everyone eagerly awaits the next big deal that is going to be released. It's like shopping channel, only better.
Published in
Small Business Marketing
Tagged under
Wednesday, 25 May 2011
Not-for-profit and not-knowing-what-to-do-to-get-with-the-times?
In the last month, I noticed another not-for-profit that I have been very familiar with over the years finally get online and join the ranks of facebook and twitter.
Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Published in
Marketing
Tagged under
Tuesday, 24 May 2011
Planking... who would have thought? CEO does it again.
Planking is the action of lying face down with arms to the sides of the body, in unusual public spaces and photographing it.
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in
Marketing
Tagged under
Tuesday, 24 May 2011
Have we lost the art of a good relationship?
Have we lost the art of having a good relationship?
Do any of us know what a truly good relationship is? Most of us aspire to have a relationship that ticks all the boxes and is mutually beneficial but like anything, there are good times and there are bad times.
In business, sitting down with your clients and getting to know them on a level where there is mutual respect, kindness, care and understanding, is something that many business people did really well in the eighties but it seems to be an art form of the past.
Published in
Small Business Marketing
Tagged under
Monday, 23 May 2011
Revive. Survive
Are you looking for a business turnaround? Is this time of year making you re-think what you have done in the past 12 months and what you intend to do in the next 12 months?
Published in
Small Business Marketing
Sunday, 22 May 2011
What Women Want
What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.
Published in
Small Business Marketing